Towards a Society Where Dogs and People Revitalize Communities Together – Realizing a 'Coexistence and Co-prosperity Infrastructure' Through Pet Tourism

Our company endorses April Dream, which aims to make April 1st a day to announce dreams. This press release is the dream of "Medist Pet." Medist Pet Co., Ltd. (Headquarters: Bunkyo-ku, Tokyo; Representative: Toshinari Ishizaka) is taking on a future vision aimed at realizing a society where dogs and people can live together more freely and richly.

Our Dream: Making a "Pet-Friendly Society" the Norm In Japan, pets have become widely recognized as "family members." However, opportunities for dogs and people to act together are not yet fully established due to factors such as accommodation facilities' acceptance systems, regional environmental development, and fragmented information. We aim to change this situation and make a "pet-friendly society" the norm.

The Wish Behind the Platform "inutococo" A new social infrastructure centered on pet tourism. The platform "inutococo" (pronounced "Inu-to-coco"), scheduled for release, will function as a hub connecting diverse stakeholders such as: - Dog owners - Accommodation facilities - Product and service providers - Restaurants, tourist destinations, roadside stations, parks - Dog events and regional festivals

It will create new value in "pet tourism." Beyond merely providing accommodation information, it will re-edit the charms that Japan inherently possesses—its seasonal nature, regional culture and climate, local specialties, and traditional crafts—from the perspective of "experiencing them with dogs," offering regional experiences that people and pets can enjoy together.

Our Journey So Far Our company has, until now, collaborated with guide dog training centers and organizations working with rescued dogs and cats, engaging in adoption events and planning/producing original goods. Through this process, we have realized the great value that dogs and cats bring to people. The smiles and comfort that arise in daily life, and the connections with the community through walks, go beyond mere pet ownership and contribute to community formation in society. Furthermore, we believe that these experiences provide children with opportunities to learn the importance of life and compassion for others, making them meaningful initiatives from an educational perspective as well.

Possibilities Seen from National Connections Through planning and producing pet events (KIBA Wan-Nyan HAPPY Fes) and media business, and connecting with pet owners, we have witnessed countless realities of "how deeply they love and live together."