Meiji Co., Ltd. (Representative Director and President: Bunjiro Yao) will release a video featuring singer Ayako Fuji on a special website starting Monday, April 13, 2026, as part of the "Melody of meiji" project celebrating the 99th anniversary of the launch of "Meiji Milk Chocolate".

"Melody of meiji" is a project where 12 gorgeous artists across generations take turns singing the "Meiji Chocolate Theme". One video is released every month. Starting with a collaboration with Akina Nakamori, the relay has been passed on by Hiroshi Itsuki, TOSHI-LOW, FRUITS ZIPPER, Kocchi no Kento, Chisato Moritaka, and Leon Niihama.

And gracing the 8th spot is Ayako Fuji, who will reach the milestone of her 65th birthday next month on May 10, just as "Meiji Milk Chocolate" will celebrate its 100th anniversary "milestone" this September. Her elegant kimono appearance, which she chose herself considering its compatibility with chocolate, and her characteristic glossy singing voice are a must-see. Furthermore, the 9th artist scheduled for a video release is Iruka, who is celebrating her 55th anniversary of activities this year, 50 years after the release of her representative song "Nagoriyuki". Artists with a connection to "Meiji Milk Chocolate" have been appointed respectively.

Along with the video release, a special interview with Ayako Fuji was also conducted. She spoke about heartwarming episodes with her beloved cat, places she wants to visit during a long vacation, and her feelings on turning 65.

Furthermore, in connection with the placement of small-frame newspaper advertisements at the time of its founding, a small-frame advertisement featuring the old "Meiji Milk Chocolate" package design will be published in the morning edition of the Yomiuri Shimbun (nationwide) on Monday, April 13. It is accompanied by an episode that evokes memories of shopping with one's mother in childhood.

<"Melody of meiji" Special Site URL> https://www.meiji.co.jp/products/brand/mchoco/anniversary/melodyofmeiji/

<"Meiji Milk Chocolate 99th Anniversary" Special Site URL> https://www.meiji.co.jp/products/brand/mchoco/anniversary/

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  • Source: PR TIMES
  • Category: キャンペーン
  • Products / services: Melody of meiji