Kyodo Milk Industry Co., Ltd. is launching a limited-edition special packaging collaboration between its long-selling 'Meito Custard Pudding' and Sanrio's popular character 'Pompompurin' to commemorate the pudding's 45th anniversary.
Since its launch in 1981 as Japan's first mass-produced authentic custard pudding, 'Meito Custard Pudding' has maintained its 'authentic steaming method,' carefully steaming and setting the pudding to preserve the natural flavors of eggs, raw milk, and sugar.
To celebrate the 45th anniversary, the company is launching limited-edition packaging featuring 'Pompompurin,' a popular character celebrating its 30th anniversary this year. The original design depicts Pompompurin holding the pudding and celebrating the 45th anniversary with friends. The collaboration includes 'Meito Custard Pudding,' 'Meito Torokeru Nameraka Pudding,' and 'Meito Tiramisu-style Pudding,' all available in limited-edition packaging.
The collaboration features 12 unique designs on both the outer packaging and the pudding lids.
To commemorate the launch, the company is hosting a two-part social media campaign:
Part 1: Period: June 1, 2026 - June 7, 2026 Details: Follow the official Kyodo Milk Industry X (Twitter) account and repost the target post to enter. 10 people will be selected to win a 3-product set.
Part 2: Period: June 8, 2026 - June 14, 2026 Details: Follow the official Kyodo Milk Industry X account and repost the target post to enter. 100 people will be selected to win an original Pompompurin mascot keychain. Entrants can increase their chances of winning by posting a quote repost with a photo of the 'pudding lid design.'
FACT BOX
- Source: PR TIMES
- Category: New Product