Kyodo Milk Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President: Seiya Fukamatsu) announced that it will launch "Nippon Yell Oita Japanese Pear," a product developed in collaboration with the "Nippon Yell" brand of the National Federation of Agricultural Cooperative Associations (Headquarters: Chiyoda-ku, Tokyo; Chairman: Yoshifumi Kuwata, hereinafter JA Zen-Noh), at convenience stores nationwide for a limited time starting Monday, June 1, 2026.

"Nippon Yell" is a brand that connects producers and consumers, supporting Japanese agricultural regions. It was created with the concept of "Sending cheers from here to Japanese food delivered from all 47 prefectures, and to Japan itself."

This product is a soft drink made using domestic fruit juice, developed with the aim of allowing consumers to easily enjoy the deliciousness of domestic fruits. It has been sold since the spring of 2026 as a "fruit water with a refreshing taste that is easy to drink," perfect for the warming season.

The second installment, "Nippon Yell Oita Japanese Pear," uses Oita-grown Japanese pear juice sourced from the JA Zen-Noh Group, finished as a refreshing drink with a "fresh aroma" and "juicy flavor."

Through the sale of this product, the company aims to support producers by delivering the deliciousness of "Oita Japanese pear" and contributing to the expansion of sales for the fruit itself. Furthermore, by continuing to sell products developed in collaboration with JA Zen-Noh, the company aims to serve as a bridge connecting Japanese agriculture with consumers, contributing to the awareness and increased consumption of domestic agricultural and livestock products.

[Product Overview]

Product Name: Nippon Yell Oita Japanese Pear

Type: Soft Drink

Content: 1000ml

Storage: Must be kept refrigerated (10°C or below)

Energy: 46 kcal per glass (200ml)

Available at: Convenience stores nationwide (excluding Okinawa Prefecture) *May not be available at some stores

Price: 160 yen (including tax)

Release Date: Monday, June 1, 2026

[About Kyodo Milk Co., Ltd.]

Kyodo Milk was founded in Nagano Prefecture in December 1953 with the goal of establishing a new dairy business that walks alongside producers, and became a member of the Zen-Noh Group in June 2022. Since its founding, it has upheld "Symbiosis between Dairy Farming and Dairy Industry" as its corporate philosophy, using raw milk milked diligently by dairy farmers every day as a raw material, and pursuing deliciousness as well as improving production technology and research and development. In Nagano Prefecture, the company's birthplace, company veterinarians still provide detailed and careful medical treatment to support high-quality milk production and dairy management for dairy farmers, which is a unique initiative of the company. Through the long-loved product brand "Meito" and the "Nokyo" brand, which carries the thoughts of dairy farmers, the company aims to be an enterprise that is loved by both producers and consumers under the concept of "Adding deliciousness to the radiance of nature."

FACT BOX

  • Source: PR TIMES
  • Category: New Product