BeautyCam New Feature Release! Time Slip to the Heisei Era? Fully Recreating Japan's Heisei Retro Purikura Experience!

Riding the wave of the global Y2K trend, "Heisei Retro" is experiencing a major boom in Japan. Memories of "puri" (purikura, photo booths) where friends in school uniforms would rush to arcades after school or on weekends, excitedly snapping photos.

BeautyCam, a pioneer in selfie apps, has released a new feature called "Heisei Puri" that recreates the entire photo-taking experience, aiming to evoke such Heisei memories for Japanese users.

Development Background: From mere "shooting/editing" to an exciting "experience"

BeautyCam has previously offered diverse camera experiences, from iPhone camera-like functions to retro mode features. Currently, we are strengthening our localization for the Japanese market and have been exploring content that resonates most deeply with Japanese users.

What we focused on was not just providing stamps and filters, but the entire experience of "the excitement of taking purikura photos."

・ The excitement of huddling with friends in front of the screen

・ The time spent engrossed in doodling while joking around

・ The culture of saving finished purikura in a "puri album" as a treasure

By faithfully reproducing these experiential elements within the app, BeautyCam uniquely provides "the creation of special memories."

6 Features of the "Heisei Puri" Function

(1) [Nostalgic Music and Production]

The moment the feature is activated, catchy music reminiscent of the Heisei era plays. It creates an immersive experience that vividly brings back memories of that time just by listening.

(2) ["Mori" (Enhancement) Beauty Correction Specialized for Japanese Users]

Equipped with highly demanded features in Japan such as "mid-face reduction" and "natural eye enlargement."

Utilizing the latest AI technology, users can select the optimal face style that updates the "purikura-like" look of that time to a modern aesthetic.

(3) [Frame Selection Just Like the Real Thing]

First, you start by choosing a "purikura machine."

Then, you select your preferred frame.

- Frame Lineup:

"Heisei Retro," "Star," "Pixel," "Gacha x 2," "Motif"

Carefully selected designs that are both nostalgic and new.

(4) [One-Tap Background Change]

Applying BeautyCam's unique advanced AI cutout technology, we've implemented a feature that allows users to freely change the background even after shooting. With a single tap, the subject is accurately recognized, instantly transforming it to your desired style. This makes it possible to create a complete world regardless of the shooting location.

(5) [Specialized Drawing Pens]

The real fun after shooting is doodling. From the button on the bottom right, you can enjoy decorating freely with your friends. The types and textures of the pens were carefully selected one by one by the BeautyCam development team, who researched Japanese culture to find the most "authentic" ones.

(6) ["Puri Album" Function to Store Memories]

Photos taken are automatically recorded and albumized in the in-app "Puri Album." This feature reflects a unique Japanese culture, allowing users to collect memories with friends and look back at them anytime.

How to Use the "Heisei Puri" Function

・ Launch the BeautyCam app

・ Tap "Heisei Puri" on the top screen

・ Select your preferred machine/frame and start shooting!

1. Tap "Heisei Puri"

2. Start Shooting!

Machine: Gacha x 2

Lots of frames!

Machine: Pixel

Lots of frames!

About Meitu Inc.

Meitu Inc. delivers new features every week. If you are interested in alliances for app features or in-app advertising, please feel free to contact us.