BeautyCam Releases New Feature! Time Travel to the Heisei Era? Perfectly Reproducing the Heisei Retro Experience of Japanese Purikura!

Riding the wave of the global Y2K trend, "Heisei Retro" has become a huge boom in Japan. The memory of running to the arcade with friends in school uniforms after school or on weekends and frantically snapping photos in a "Puri" (purikura) booth.

BeautyCam, a pioneer in selfie apps, has released a new feature, "Heisei Puri," which reproduces the shooting experience itself to evoke the Heisei memories of Japanese users.

Development Background: From Simple "Shooting/Editing" to an Exciting "Experience" BeautyCam has provided diverse camera experiences, from iPhone camera-like shooting to retro mode features. Currently, we are strengthening our localization for the Japanese market, exploring content that resonates most deeply with Japanese users.

Therefore, we focused on the experience itself—the "series of exciting feelings when taking a Puri," rather than simply providing stickers or filters.

- The excitement of squeezing together with friends in front of the screen. - The time spent absorbed in doodling while joking around. - The culture of saving the finished Puri in a "Puri Book" and keeping it as a treasure.

By faithfully reproducing these experiential elements within the app, we provide "special memory-making" in BeautyCam's unique way.

6 Features of the "Heisei Puri" Function

(1) [Nostalgic Music and Production] The moment you launch the feature, catchy music reminiscent of the Heisei era plays. It creates an immersive feeling where just listening to it brings back clear memories of those days.