Japanese-origin AR Sport 'HADO' Hits 10 Million Global Players

meleap, Inc. (Headquarters: Tokyo; CEO: Hiroshi Fukuda) announced that its AR sport 'HADO' has surpassed 10 million cumulative players worldwide.

This milestone demonstrates that HADO has been embraced by a wide audience across different countries, languages, ages, and physical abilities, beyond just competitive gamers and fans.

To commemorate this achievement, meleap is launching a 'HADO Rental Plan 20% OFF Campaign' for corporate and event organizers, as well as a 'Weekday FRIEND PASS' for use at HADO venues.

HADO is an AR sport born in Japan. Players move through physical space while battling using energy balls and shields displayed through Augmented Reality. It combines the strategy of a game with the physical activity of a sport, allowing everyone from children to adults to enjoy it.

Since its inception, HADO has expanded into more than just 'playing.' It is an experience where players move, communicate, and react to victory or defeat together on the same field. Regardless of age, gender, or athletic experience, natural connections form. It has grown into an 'experience platform' that transforms into 'attraction' for commercial facilities, 'learning' for schools, 'networking' for corporate events, and 'excitement' for local events.

Since its 2016 launch, HADO has expanded its applications, including permanent venues, global deployment, educational use, corporate events, international tournaments, and sports agency projects.

CEO Hiroshi Fukuda stated: 'HADO's growth is due to our players, partners, and those who experience it worldwide. The 10 million figure reflects the individual challenges and unforgettable moments of our players.'

Takuma Motoki, the creator of HADO, commented: 'The development started with the challenge of creating a sport that surpasses soccer. I am truly happy that it has grown into a sport enjoyed by over 10 million people around the world.'