Look Great Without Trying Hard. Achieve 'Just Drying' with Cashmere Keratin × Heat Repair. A Dense Beauty Serum Hair Milk for Adult Hair is Born.

Mellia Co., Ltd. (Chuo-ku, Tokyo), which operates the self-care brand 'I'm La Floria', will launch 'Repair Hair Milk', a dense beauty serum hair milk focusing on the 'hollowing' of hair that progresses with age, starting Thursday, April 16, 2026.

This product is a hair care item that combines high-density repair using rare cashmere-derived keratin and repair ingredients that react to the heat of a hair dryer. It leads to a manageable finish simply by drying it.

Furthermore, on the same day, a new product announcement event for media and customers is scheduled to be held.

Background | 'Hollowing' Causes Hair Concerns for Adults

Many women over their 40s experience: - Hair becoming thinner - Hair becoming wavy - Loss of shine

One of the causes of this is that proteins inside the hair leak out, causing the hair to become hollow.

Conventional hair care mainly relied on the approach of coating the surface with oil, but that only provided a temporary improvement in texture.

Therefore, we focused on care that increases the 'density' of the hair itself. We developed an inner-repair type beauty serum hair milk that makes hair 'well-arranged just by drying it'.

Features | Dense Beauty Serum Hair Milk that Satisfies Adult Hair

① 'Fulfill' Adding Moisture Density to Hollowed Hair.

Penetrating cashmere-derived keratin (*1) and low molecular keratin (*2) enter the inside of the hair to repair damage.

It fills the hollowed hair from the inside, leading to a dense and full texture.

*1 Hydrolyzed keratin (Cashmere goat) *2 Hydrolyzed ke...