The 4th installment of 'Mellia BOX,' a gifting PR project specializing in femcare and wellness, is titled 'HELLO SUMMER! CARE BOX,' focusing on conditioning the mind and body ahead of the peak summer season. Eight carefully selected brands are participating, offering items ranging from UV protection and parasols to body care for skin polishing, hair milk to protect against summer damage, and cosmetics to brighten facial expressions. These items, designed to fulfill summer preparations for full enjoyment of the season, are delivered to influencers and media representatives with high interest in beauty and wellness.

### Background: Hello, Summer Glow! Self-care to Befriend the Sun Mellia BOX is a gifting project aimed at bridging excellent products that address women's wellness issues with the people who need them. This 4th edition focuses on 'early summer wellness care' as the sunlight intensifies and people become more active. This season brings new stresses to skin and hair, such as UV rays and dryness from air conditioning. With the positive message of wanting women to 'stay healthy and true to themselves while enjoying the new summer,' this project was launched to 'protect and polish' oneself amidst changing environments.

### Participating Brands (Selected):

* **AINOKI**: Forest Feel Liquid Concealer / Glow Souffle Eyes A hydrating liquid concealer that covers imperfections while providing a transparent skin finish. It adheres smoothly and prevents dullness over time. * **I'm La Floria**: Repair Hair Milk Repairs hair hollowed out by UV rays and AC dryness from the core. Contains cashmere-derived keratin to prevent stiffness from humidity and protects hair from heat damage using dryer/iron heat to its advantage. * **VIOTERAS**: SAKURA P Serum Inspired by Japanese cherry blossom beauty. Highly concentrated with plant-based 'Sakura PDRN' to protect the skin from external factors like dryness and provide deep hydration. Formulated for sensitive skin. * **Co-medical+**: CO UV Spray A non-sticky, transparent spray with the highest Japanese standard UV protection (SPF50+/PA++++/UV Water Resistance ★★). Suitable for face, hair, and body without leaving white residue or staining clothes. * **soel**: LIVING-OIL UV Skin Base (Partial list of participating brands)

FACT BOX

  • Source: PR TIMES
  • Category: キャンペーン
  • Organizations: AINOKI / VIOTERAS / Co-medical+
  • Products / services: Mellia BOX / Forest Feel Liquid Concealer