[TikTok Launch] New Sensation Content to Learn Real Estate in a "Pop" Way!

Mercury Inc. (Location: Minato-ku, Tokyo, Representative Director: Hiromasa Miyaji) has launched its official TikTok account, utilizing its official mascot character "Mayuri Maki", from February 2026.

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・Background and Purpose of TikTok Launch

As a company specializing in real estate acquisition, we have handled numerous consultations, including those involving complex property rights such as land lease rights and co-ownership interests. However, we faced the challenge that "the content is difficult to understand." Therefore, by adopting a new approach that combines characters and short videos, we aim to convey difficult real estate information more easily, increase brand awareness for Mayuri Maki, and let more people know that we are a knowledgeable and trustworthy company. This led to the launch of the account.

By following this account, users can easily learn "information that is advantageous to know" among real estate knowledge, and we will break down specialized and often difficult real estate content into easily understandable forms for everyone.

・Account Introduction

Our official character, Mayuri Maki, is set as the "granddaughter of a large landowner" aiming to become a real estate professional. On this account, Mayuri Maki serves as the navigator, explaining real estate basics, systems, and practical tips in a pop and easy-to-understand video format.

This account targets a wide range of people, including the general public who want to acquire real estate knowledge for the future, property owners, real estate companies, and legal professionals such as judicial scriveners.

The biggest feature of this initiative is the combination of "character IP" and "real estate," elements that seem unrelated at first glance. This allows us to create content that makes highly specialized information enjoyable and understandable as entertainment.

In addition to lowering the hurdle for learning, it also enables information dissemination that is easily memorable for viewers. Moving forward, we plan to leverage these strengths and expand to other social media platforms such as YouTube and Instagram, in addition to TikTok, to deliver valuable information to a wider audience.

・Future Development

In terms of future development, we are considering not only real estate knowledge but also introductions to our company's business, more practical know-how, content with storytelling, and strengthening promotions such as advertising utilization based on user feedback.

We will further enrich our content to be "fun and useful" for our viewers by distributing videos on a wide range of themes. We kindly ask you to follow us and look forward to our future broadcasts.

・About Mercury

Mercury resolves the concerns and troubles of real estate owners based on its extensive knowledge and experience in real estate. The concerns and troubles related to real estate are diverse and vary from person to person.