Mercury, Inc. Announces First Official Mascot 'Meru' for 20th Anniversary

Mercury, Inc. (HQ: Shinjuku-ku, Tokyo; President: Go Akima), a staffing company dedicated to enriching lives through diverse talent development, announces the creation of its first official mascot character, 'Meru,' in celebration of its 20th anniversary.

The character, chosen via employee vote, serves to intuitively communicate the company's vision.

[Background] Since its founding in 2006, Mercury has engaged in businesses centering on 'human growth' and 'career choices.' After defining its PMVV (Purpose, Mission, Vision, Value) in March 2025 and refreshing its logo in April 2026, the company faced a challenge in intuitively conveying these values. The mascot was introduced to embody the company's message.

[About 'Meru'] Concept: 'An Emotional Agent that stays close to human growth and guides one toward their future self.' The design uses the new 'M' logo as a motif, featuring a genderless design with a circle symbolizing the 'future self' floating above the head.

[Future Outlook] Mercury will use 'Meru' in recruitment PR, promotions, and internal communication to strengthen its brand message.