MetLife Japan Ranks First in Nikkei Cross Trend's "Customer Happiness Ranking 2026" for Life Insurance Companies

MetLife Insurance Ltd. has been awarded first place in the life insurance company category of the "Customer Happiness Ranking 2026," jointly conducted by the marketing information media "Nikkei Cross Trend" and the Fanbase Company, Inc.'s Fan General Research Institute. This survey measures how happy consumers feel due to the existence of companies and brands.

First Place in the "Customer Happiness Ranking 2026" Life Insurance Company Category

Survey Sponsors: Nikkei Cross Trend / Fanbase Company, Inc. Fan General Research Institute

Survey Period: January 14 - February 10, 2026

Survey Method: Internet Survey

Survey Target: 14 industries, 36 categories, 241 brands

Respondents: Men and women aged 18-69 nationwide (some categories surveyed in limited areas)

Valid Responses: 262,173

This ranking quantifies how happy consumers feel due to the existence of companies and brands, and rankings for each category are published. Our company ranked first in the life insurance company category.

Initiatives for Customer-Centric Operations and Enhanced Customer Experience

Under our purpose, "We walk together. Towards a more certain future.", we aspire to remain a partner that stays close to each customer's life. While considering the changing social environment and values, we promote customer-centric operations starting from our mission as a life insurance company to deliver peace of mind. We are working to improve quality at various touchpoints with our customers, including consulting by sales representatives, support for procedures, responses to inquiries, and payment of insurance claims and benefits. By sincerely considering customer feedback and requests and using them to improve our products and services, we aim to provide a better customer experience.

Valuing Customer Voices for Further Value Creation

Encouraged by this result, we will continue to value the voices of our customers and strive to provide even more valuable customer experiences through the improvement of our products and services.

Related Information:

Basic Policy on Customer Centricity

https://www.metlife.co.jp/about/governance/basic-policy-on-customer-centricity/

Examples of Improvements Based on Customer Feedback and Complaint Reception Status

https://www.metlife.co.jp/about/governance/voice/

Earning Customer Trust

https://www.metlife.co.jp/about/corporate/sustainability/confidence/

About MetLife Japan

MetLife Japan began operations in 1973 as Japan's first foreign-affiliated life insurance company. Currently, as the Japanese subsidiary of MetLife, Inc., one of the world's leading life insurance groups, we always stay close to our customers and assist them in choosing the optimal coverage. Through diverse sales channels, we strive to provide innovative products that can respond to a wide range of risks for individual and corporate customers. www.metlife.co.jp