Mickel Chemical Co., Ltd. has successfully launched its first online-exclusive product, "Pro-Spec! Acidic Adhesion Cleaner for Water Scale & Soap Scum," which is steadily expanding its sales. This cleaner features an acid-free organic acid blend and high-viscosity gel, meeting the needs of both professionals and general households.
Mickel Chemical Co., Ltd. (Headquarters: Ishijima 2-14, Koto-ku, Tokyo) has launched its first internet-exclusive product, "Pro-Spec! Acidic Adhesion Cleaner for Water Scale & Soap Scum." It achieves both the powerful cleaning performance required in professional house cleaning settings and the "material gentleness" that allows safe use in general households. With its unique organic acid blend formula that does not use hydrochloric acid, it proposes a new standard for water area maintenance.
Demand for "Genuine Pro Tools" Available Online
In recent years, the number of house cleaning professionals procuring materials through e-commerce sites has been increasing. Simultaneously, there's a growing demand among general households to "solve stains that cannot be removed by commercial detergents using professional tools."
In response to this background, Mickel Chemical developed this product, which condenses professional know-how while pursuing ease of use. Through its first brand-exclusive online sales, it is being delivered to a wide range of users, from professional users nationwide to discerning general users.
Four Features of This Product
- **"Hydrochloric acid-free" organic acid blend, gentle on materials**
Carefully selected organic acids with low corrosiveness to metals. It chemically breaks down water scale while minimizing the risk of damaging fixtures such as stainless steel, plating, and ceramics.
- **High-viscosity gel "adheres" and won't let go**
Adopts a unique thickening technology that sticks firmly to vertical surfaces and mirrors without dripping. Since the cleaning components slowly penetrate the stains, simply apply and leave it to lift the dirt.
FACT BOX
- Source: PR TIMES
- Category: New Product
FAQ
What is the name of the new internet‑exclusive cleaning product launched by Mickel Chemical Co., Ltd.?
The product is called “Pro‑Spec! Acidic Adhesion Cleaner for Water Scale & Soap Scum,” which Mickel Chemical Co., Ltd. introduced as its first online‑only item.
Where is the headquarters of Mickel Chemical Co., Ltd., the company that released the new acid‑free cleaner?
Mickel Chemical Co., Ltd. is headquartered at Ishijima 2‑14, Koto‑ku, Tokyo, Japan, as listed in the product announcement.
Which specific chemical does the Pro‑Spec! Acidic Adhesion Cleaner avoid using, and why is this significant for material safety?
The cleaner deliberately avoids hydrochloric acid, using a proprietary organic‑acid blend that is less corrosive to metals, stainless steel, plating and ceramic surfaces, thereby enhancing material gentleness.
How does the high‑viscosity gel formulation of the Pro‑Spec! product improve its cleaning performance on vertical surfaces?
The high‑viscosity gel adheres firmly to vertical surfaces and mirrors without dripping, allowing the cleaning agents to penetrate stains slowly while the product remains in place, which improves lift‑off of water‑scale and soap‑scum residues.
What market trend does Mickel Chemical Co., Ltd. cite as motivation for creating an online‑only professional cleaning tool for both house‑cleaning professionals and general households?
Mickel Chemical notes that in recent years an increasing number of professional house‑cleaning workers are purchasing supplies via e‑commerce sites while ordinary households are seeking professional‑grade tools to remove stains that ordinary detergents cannot handle, prompting the development of this online‑exclusive product.