MICE Platform Launches "MICE Casting" to Efficiently Match Event Organizers with Talent

MICE Platform Inc., a group company of SoftBank Corp. dedicated to driving digital transformation (DX) in the MICE industry, launched its new "MICE Casting" service on May 18, 2026. This service efficiently matches event organizers with talent. Alongside the launch, the company released a dedicated website for event organizers.

Traditionally, casting for events and training sessions has relied on existing personal networks, which is an analog process that consumes significant time and effort in finding talent and negotiating terms. The newly released website allows organizers to search, compare, and consider candidates from a wide range of fields online. Furthermore, it enables organizers to complete talent requests and finalize conditions entirely online. This significantly streamlines the high-burden task of casting in event preparation and supports organizers in solving their challenges.

Through "MICE Casting," MICE Platform aims to promote DX in casting, create new connection points between organizers, talent, and relevant stakeholders, and improve operational efficiency in the MICE industry, thereby contributing to the further development of the event sector.

Key Benefits for Event Organizers

1. Streamlined Talent Search Unlike traditional relationship-based casting, organizers can search online for candidates across a wide range of fields, including talent, lecturers, moderators, and experts. Registered talent includes entrepreneurs, executives, researchers, professors, doctors, lawyers, announcers, narrators, entertainers, models, actors, voice actors, influencers, streamers, and athletes.

2. Online Requests and Condition Negotiations Organizers can compare candidates, make requests, and negotiate conditions entirely online, reducing workload. This allows for smoother progress in event preparation.

3. Ease of Finding Talent Aligned with Objectives Organizers can search for talent according to the purpose of their corporate events, promotions, or internal training. This makes it easier to select talent suited to the event plan and target audience, expanding access to experts and celebrities who were previously difficult to reach.

Typical Use Cases Arranging guest speakers for corporate events, selecting lecturers for seminars and conferences, arranging moderators for award ceremonies, employing talent for product launches/PR events, and assigning experts for internal training and human resource development.

About "MICE Casting" "MICE Casting" is a casting platform that connects corporate and event organizers with talent such as performers, lecturers, experts, and moderators online. Organizers can search for talent, make requests, and negotiate terms online, significantly streamlining casting operations. For talent, listing their profiles provides a point of contact with companies, leading to new performance opportunities.

About MICE Platform MICE Platform, a SoftBank group company, with the mission of "accelerating DX in the MICE industry," provides services such as venue booking matching sites and event operation tools. By building a platform that connects event organizers with venues, talent, and relevant companies, it contributes to the growth of the MICE market.