MicroAd Partners with FLYING JAPAN to Strengthen Inbound Promotion for Korean Tourists

MicroAd, Inc. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Kentaro Watanabe) has partnered with FLYING JAPAN Co., Ltd. (Headquarters: Osaka, Osaka; Representative Director: Masahiro Tsujii) to further strengthen marketing initiatives aimed at inbound Korean tourists. Together with strategic partner B-Well Co., Ltd. (Headquarters: Osaka, Osaka; Representative Director: Yuhei Okame), the three companies will jointly provide inbound promotion services for Japanese manufacturers and other businesses.

This service leverages solutions for Korean tourists visiting Japan by integrating FLYING JAPAN's "NAVER Cafe Community 'FLYING'," a 500,000-member community group operated within NAVER, with the "FLYING JAPAN Traveler Center," a physical hub visited by 10,000 people monthly. It provides end-to-end support, from awareness spreading during the "pre-trip" phase to purchase guidance through product displays and sampling during the "trip" phase, and information diffusion in the "post-trip" phase.

Under this collaboration, B-Well will handle digital support such as Korean-language creative production and the development of offline infrastructure at the Traveler Center.

Background and Purpose In March 2026, the number of inbound visitors from South Korea reached approximately 790,000, a 15% increase year-on-year, marking a record high for March. Furthermore, Korean inbound tourism consumption from January to March 2026 reached 318.2 billion yen, a 12.7% increase year-on-year, highlighting their presence as a core consumer demographic.

While Korean consumers place high importance on word-of-mouth through "NAVER Cafe," there had been a lack of offline touchpoints to bridge this to actual retail purchases. By integrating the strengths of the three companies, they have established an end-to-end promotion system optimized for consumer behavior from online to offline.

Features of the Service - Pre-trip (Online): Enhancing awareness through articles in "NAVER Cafe 'FLYING'" and leveraging influencers to encourage inclusion in travel plans. - Trip (Offline): Driving purchasing behavior using the Traveler Center in Namba, Osaka, for sampling, coupon distribution, product displays, and signage advertising. - Post-trip (Online): Creating a long-term visitor attraction cycle through accumulated word-of-mouth and reviews posted on the "NAVER Cafe 'FLYING'" community.