KLAAR Co., Ltd. opened 'Midacy Fujisawa,' the first men's specialized one-stop beauty salon in the Shonan area, in Fujisawa City, Kanagawa Prefecture, on April 1, 2026. Midacy is a new type of men's beauty salon based on the concept of 'perfect grooming in 1 hour, once a month, for 10,000 yen,' allowing men to complete multiple beauty services—such as hair removal, eyebrow care, and teeth whitening—in a single location. Following the success of the Shinjuku flagship store, the company is accelerating its national expansion, with plans to open nine stores simultaneously in the spring of 2026. The Fujisawa store serves as a key location in the Shonan area. Official URL: https://midacy.jp/ [Rising Demand for Men's Beauty in Shonan] In recent years, men's beauty awareness has surged, with more men incorporating beard removal, eyebrow care, and skin care into their daily routines. However, many struggle to continue due to fragmented salons and time-consuming reservations. Midacy solves these issues by making beauty a 'regular grooming habit' rather than a 'special event.' [About the Fujisawa Store Owner] The owner, Asuna Ichimura, is the only female owner in the Midacy franchise. With a background in consulting for medical institutions, she focuses on customer experience and hospitality, ensuring a welcoming environment for first-time users. [Midacy Features] 1. One-stop grooming in 1 hour. 2. Simple, clear pricing. 3. Professional total care for men. [Opening Campaign] To celebrate the opening, the 'Midacy Experience Course' (8 types) is available for a special price of 4,980 yen (tax included 5,478 yen) for first-time visitors. Reservations can be made via the official LINE account.
FACT BOX
- Source: PR TIMES
- Category: News