Bringing "Easy and Delicious" Outdoor Flavors to Every Day: New "Horinishi" Furikake for Rice Launches! General Sales Start May 27th.

Mimona Co., Ltd. (Headquarters: Katsuragi-cho, Ito-gun, Wakayama Prefecture; President: Michio Ikeda) announces the release of "Horinishi Outdoor Spice Furikake," designed for easy daily enjoyment. The product will be available for pre-sale at its "Outdoor Shop Orange" and official EC site starting Tuesday, May 26, followed by a phased release at selected retail stores nationwide starting Wednesday, May 27.

The product retains the rich, savory depth of the original "Horinishi Outdoor Spice" while being specially crafted to enhance the taste of white rice. By adding bonito flavor and toasted sesame, it achieves an addictive taste.

From busy morning lunch box preparation to quick breakfasts or snacks for rice balls, a simple sprinkle instantly upgrades your meal. The company aims to deliver the signature Horinishi flavor to everyday dining tables.

Ranked 3rd in Qualifiers! An Anticipated New Product in the "National Furikake Grand Prix 2026"

The Horinishi Furikake is currently entered in the "National Furikake Grand Prix 2026." Despite being unreleased at the time, it secured 3rd place in online voting, drawing significant anticipation. Voting continues until July 31, 2026. Successful qualification will lead to the final competition scheduled for October 2026 in Kumamoto. The company aims to leverage this release to qualify and win the championship.

National Furikake Grand Prix: https://furikakegp.com/

Development Background

Since its launch, "Horinishi Outdoor Spice" has gained strong support in outdoor scenes like camping and BBQs for its "one-sprinkle" convenience and punchy, addictive flavor. Seven years later, as fans increasingly report using it at home for everyday meals like rice and rice balls, the company decided to develop this new "furikake" style for easier daily use, hoping to make daily meals more exciting.

Product Details: - Product Name: Horinishi Outdoor Spice Furikake - Content: 30g - Shelf Life: 1 year from production (unopened) - Price: 289 yen (tax included) - Sales Outlets: Outdoor Shop Orange, Official EC site (https://shop-orange.info/products/horinishi-329), and selected retail stores nationwide.

About "Horinishi Outdoor Spice":

"Horinishi Outdoor Spice" is a renowned all-purpose seasoning known for needing just one bottle to perfect a dish. Led by Akihiro Horinishi, then manager of "Outdoor Shop Orange" in Wakayama Prefecture, the project developed a proprietary blend of over 20 spices and seasonings. It became a 'magic bottle' in the outdoor community, compatible with meat, fish, and vegetables, and is now an essential staple in household cooking, adding depth and umami to any meal.