Solving Regional PR Challenges with 'Participatory Experiences'! Parenting Community Campaign That Achieved Over 200 Average Comments via Local Products and Instagram in Shimane, Hiroshima, and Ehime Now Offered to Municipalities

Mindshare Co., Ltd. (Headquarters: Minato-ku, Tokyo; CEO: Shouga Imai) has officially launched a participatory SNS initiative for municipalities, leveraging the parenting community 'Mamanoa's Instagram.

In conjunction with this launch, the company is releasing results from the 'Yamanami-Shimanami Instagram Campaign' conducted in March 2026 targeting Shimane, Hiroshima, and Ehime prefectures. Across three campaigns, an average of over 200 comments per post was recorded, successfully visualizing public interest in these regions through user-generated feedback.

Instagram Campaign Performance Metrics

A total of three campaigns were conducted across Shimane, Hiroshima, and Ehime prefectures. All utilized comment-based participation designs, achieving high engagement rates.

Official Launch for Municipalities

Based on insights gained from these campaigns, Mindshare is now officially offering a 'Participatory SNS Strategy Package' tailored for municipalities and regional businesses.

The package is customized to meet municipal needs such as increasing awareness of local products, attracting tourism, promoting family participation in experiential events, and fostering migration and 'connected populations.' It combines Instagram posts, product monitoring, surveys, content creation, and targeted advertising.

Sample Service Offerings

- Comment-based Instagram campaigns (linked with local product giveaways) - Regional information survey posts (to identify public interests) - Posts introducing recommended spots, gourmet foods, and experiences - Recruitment of product monitors and support for review postings - Continuous campaign series designed to build sustained fan engagement

From 'Viewing' to 'Participating' in PR

Traditional regional PR often remains limited to one-way information dissemination, making it difficult to leave a lasting impression. This new strategy designs natural engagement pathways that encourage users to 'become interested,' 'want to apply,' or 'want to comment' through interactive comments and surveys.

Benefits for Municipal Officers

- Enables contact points with parenting households and families that convey regional charm while minimizing the feeling of advertising - Allows understanding of public reactions and interests through comments, providing valuable feedback for improving future campaigns, tourism initiatives, and event planning - Facilitates integrated progression from awareness to application, participation, and fan cultivation by designing participatory experiences directly on Instagram - Supports the establishment of recurring regional campaigns and the creation of sustained connected populations through repeated implementations

About Mamanoa

'Mamanoa' is a parenting community that leverages a membership base centered on families with children to conduct product monitoring, review postings, web surveys, discussion groups, family-oriented experiential programs, and SNS campaigns. It supports the delivery of regional products, tourism, and experiential programs from a consumer perspective through authentic experiences and voices of mothers.

Mindshare's Regional Marketing Approach

Mindshare, a marketing support company, provides sustainable regional revitalization support from a marketing perspective, leveraging over 35 years of accumulated marketing expertise.

Regional Marketing Service Page: https://www.mindshare.co.jp/regional-marketing/

Inquiries Regarding This Announcement

Mindshare Co., Ltd. (Contact: Regional Marketing Division)

TEL: 03-6823-1216 (Inquiry-only line)

MAIL: [email protected]

FORM: https://www.mindshare.co.jp/contact/