FREUDE by BMW Brand Store Launches Original Merchandise

BMW Sleeve-Attached Beer Cup BMW Sleeve-Attached Beer Cup Tote Bag Travel Tag

BMW Japan Co., Ltd. (President: Kantaro Ueno) announces the launch of original merchandise at its brand store 'FREUDE by BMW' located in Azabudai Hills, Tokyo, starting today.

The newly launched lifestyle items include tote bags, travel tags, and a sleeve-attached beer cup—designed to bring the BMW experience beyond automobiles and into everyday life, allowing customers to feel joy in their daily routines.

All three products feature ALCANTARA®, a premium material used in BMW vehicles, delivering a luxurious and refined finish.

The tote bag accommodates A4-sized items and comes in a single color: Sand Beige. It combines high functionality with premium quality in a sophisticated design.

The travel tag is available in four colors: CHIANTI (Red), EMERALD (Green), INFANTA (Purple), and ANDY (Yellow). Each tag features 'FREUDE by BMW' printed on ALCANTARA® material. An optional name engraving service is available for an additional ¥600, blending luxury with brand identity.

The BMW Sleeve-Attached Beer Cup is a collaborative product with Nosaku, a renowned traditional metalware manufacturer. It combines Nosaku’s popular 'Beer Cup' with a BMW-original sleeve made of ALCANTARA®, offering a premium tactile experience.

BMW plans to continue expanding its range of lifestyle products that allow customers to experience the BMW world in their daily lives.

◆ Product Lineup and Suggested Retail Prices (incl. tax):

1. BMW Sleeve-Attached Beer Cup: ¥15,400 Release Date: June 10

2. Tote Bag: ¥5,280 Release Date: June 12

3. Travel Tag: ¥2,640 Release Date: June 12

*Name engraving service available for an additional ¥600