Mirrativ Adds 'with AI' to Action Guidelines, Transforming into an AI-First Organization with Claude

Mirrativ, Inc. (Headquarters: Meguro-ku, Tokyo; CEO: Junichi Akagawa), supporting streamers on platforms like YouTube and Twitch under the 'All for Streamers' concept, has added 'with AI' to its action guidelines. The company is transitioning its entire operational model to prioritize AI collaboration.

As the foundation for this shift, Mirrativ deployed 'Claude' company-wide and launched the 'AI Matsuri' (AI Festival) project. Within less than a week, employees across various departments, including non-engineers, began building AI-driven systems. In one month, over 100 business improvement measures were announced, signaling a fundamental transformation across the organization.

### Background: Declaring Collaboration with AI Mirrativ has invested in AI since early 2023, subsidizing ChatGPT Plus for all employees and introducing an 'AI Free Research' system. With the recent evolution of tools like Claude Code and Claude Cowork, the company determined that AI has moved into a practical phase where adoption fundamentally alters productivity. Consequently, Mirrativ is redesigning its workflows around AI as a core component.

### New Guideline: 'with AI' Mirrativ added 'with AI — We aim to perform all activities alongside AI first' to the top of its guiding principles. AI is positioned as a 'coworker' rather than a 'replacement.' This value will be integrated into the company's employee evaluation system.

### Tangible Improvements The 'HR AI Utilization Project' achieved an 84% reduction in job description creation time and enabled automated interview preparation. Additionally, the analysis team developed the 'ashura' project, combining a knowledge base with AI agents to allow all employees to perform data analysis using natural language, regardless of their SQL expertise.

Mirrativ continues to drive organizational transformation through AI collaboration while maintaining a clear focus on the value of human-led decision-making.