Mishona Co., Ltd. (Headquarters: Fukuoka; CEO: Takahiro Suzuki) conducted an interview with Koro-mama, a user of their Instagram automation tool 'Lgram,' to discuss balancing childcare with high-traffic social media management.
Introduction to Koro-mama Based in Nara, Koro-mama is a mother of two and a popular creator sharing family-oriented travel spots in the Kansai region. While managing beauty salons and schools, she provides information on 'short family trips' designed to maximize quality time for busy parents.
Pre-adoption Challenges As her follower count grew, the volume of comments and direct messages (DMs) became overwhelming. Manual responses to requests for travel maps and access details consumed time intended for her children, creating a conflict between her professional growth and family life.
Implementation and Strategy Koro-mama adopted Lgram due to its intuitive interface and official Meta API integration. For a viral 2025 reel titled 'Secret Spots with High Transparency,' she implemented an automated workflow: when users commented 'Interested' or 'Tell me more,' Lgram automatically sent DMs with detailed location maps.
Results and Impact The specific post received approximately 12,000 comments and reached 600,000 users, resulting in a follower increase of 4,000—a massive surge compared to her typical growth rate. Post-implementation, setup time per post was reduced to 5–10 minutes, allowing her to focus on parenting while the system handled 24/7 engagement.
About Lgram Lgram is a Meta-authorized automation system for Instagram. It triggers automated messages or links based on comments on posts, reels, stories, or live broadcasts. Features include broadcast messaging, sequential delivery, and product sales. A free plan is available, with the standard plan priced at 11,000 JPY per month.
FACT BOX
- Source: PR TIMES
- Category: Marketing Automation SaaS