Automating Surveys and Benefit Distribution Triggered by Instagram Post Comments

Mishona Inc. (Headquarters: Fukuoka City, Fukuoka Prefecture, Representative: Takahiro Suzuki), which develops and provides the Instagram automation system "Lgram," is pleased to announce the results achieved by Ayaka, a culinary creator with over 160,000 followers.

The "Lgram" system was introduced to Ayaka's Instagram account, where she shares time-saving recipes using a rice cooker. By automating replies to comments and reactions to stories, a system was established to deliver information to followers at the moment they become interested.

This is an example of how the system can be applied to the operation of corporate accounts, such as for information requests, coupon distribution, and campaign applications.

Challenges in Instagram Operations

When distributing benefits or running campaigns on Instagram, manual operations presented the following challenges:

- Inability to respond immediately to comments and story reactions when follower interest is high. - Difficulty in maintaining consistent response speed and guidance quality as the number of interactions increases. - Time-consuming confirmation of response content and needs, making it difficult to grasp follower interests.

To address these challenges, Lgram supports automated DM sending and benefit distribution.

Lgram's Effectiveness in Large-Scale Accounts

Information Delivery Possible at the Moment of High Interest

On Ayaka's account, a system was built where Lgram automatically sends DMs triggered by comments on posts and reactions to stories.

This allows for immediate delivery of information to followers at the moment they feel they "want to receive the recipe" or "want to know more."

The system is set up to provide information without making followers wait, as pre-set content can be automatically replied to.

Understanding Needs by Combining Survey Responses

In an example used for a recipe giveaway campaign, survey responses were combined using Lgram's "Panel Button" feature.

When a specific keyword is commented on a post, Lgram automatically sends a DM. By responding to a survey via a panel button within the received DM, followers can receive three types of recipes.

▼ Recipe Distribution Flow

- Comment a specific keyword on the Instagram post. - Lgram automatically sends a DM. - The follower responds to a survey via a panel button. - After responding, the recipe is received as a benefit content.

This mechanism allows for the automation of guidance and distribution while understanding follower interests.

Improved Customer Satisfaction Through Smooth Responses

A system was established on Ayaka's account to automatically reply instantly to comments on stories and posts. As a result, a high achievement of approximately 1.6 times the story view rate compared to normal times was confirmed.

The operational system, which responds to follower expectations without time lag, greatly contributes to increased engagement and customer satisfaction.

What is Lgram?

Lgram is an Instagram automation system that uses Meta's official API.

It can automatically send pre-set messages and links triggered by comments on posts, reels, stories, live streams, or by receiving DMs.

It also offers features such as form creation, reservation acceptance, product sales, and mass messaging, supporting the resolution of various business challenges, including sales improvement, operational efficiency, and recruitment.

▼ Main Features

- Mass Messaging - Step Delivery - Product Sales - Reservation Acceptance - Form Creation, etc.

The free plan has no initial or monthly fees and can be started at any time without contract period restrictions. The Standard Plan costs 11,000 yen (tax included) per month. It is used by a wide range of businesses, from sole proprietors to corporations and associations.

Lgram will continue to improve its features to make it easier for Instagram operators to grasp results and support operational efficiency.

Click here for Ayaka's Case Study Interview

For details of the interview content, please check the page below.

https://lgram.jp/manual/interview21/

Lgram Official Website

Lgram is available from the link below.

https://lgram.jp/?prtimes