Instagram Operation Cost Optimization: Long-Term Results Data Over 2 Years Released

Mishona Inc. (Headquarters: Fukuoka City, Fukuoka Prefecture, Representative: Takahiro Suzuki), which develops and provides the Instagram automation system "Elgram," will release long-term operation data from businesses that have utilized the system for two years.

This announcement focuses on the account operation results of Maki-sama, who presides over the Instagram course for mothers, "Mamaliv."

We will report on a case study where, after migrating from another company's tool to Elgram, the business achieved a reduction in fixed costs while maintaining customer acquisition results and continuing to achieve high engagement.

Background of Introduction: Escalation of Business Fixed Costs Due to Concurrent Use of Multiple Tools

Maki-sama's account, which emphasizes close communication with followers, had previously introduced an Instagram automation tool from another company early on to increase engagement. However, the cumulative subscription fees for multiple services necessary for business operations, such as newsletter distribution and AI tools, had become a severe challenge, leading to an increase in fixed costs.

While there was a desire to optimize costs while maintaining functionality and customer acquisition results, the risk of workload associated with reconfiguring settings upon tool migration posed a psychological hurdle, and the situation of being unable to proceed with optimal cost control continued.

Deciding Factor for Introduction: Free Plan with No Initial Risk

The deciding factor in system selection was Elgram's "Unlimited Distribution Campaign" that was being held at the time. This allowed for a risk-free prior comparison and verification of functionality and usability on a separate account while maintaining the existing tool's contract.

Currently, Elgram continues to offer a free plan, which is a major deciding factor for many small businesses choosing Elgram.

Maki-sama achieved a smooth migration without halting business operations by adopting a simple approach of sequentially linking settings to new posts, rather than migrating past data all at once.

Results Proven Through Long-Term Operation and Specific Utilization of Elgram

Since the complete migration from another company's tool to Elgram, the following operational effects have been proven over the long term while maintaining customer acquisition results to date:

● Optimization of Business Fixed Costs Without Compromising Results

By switching to an optimal plan tailored to the business scale without any compromise in functionality or quality of distribution, significant optimization of fixed costs was achieved. The freed-up budget is being reinvested in the company's new learning and investments, maintaining a virtuous cycle.

● Achievement of 62% LINE Registration Rate by Utilizing the "Respond to All Comments" Feature

Instead of specifying a "magic word (keyword)" which was common for automatic responses, the "Respond to All Comments" feature of Elgram was utilized. This created a pathway for followers to freely write in a conversational manner (e.g., asking questions like "What's your favorite season?").

By instantly sending an automatic DM (Official LINE registration URL) at the moment of highest user engagement, a high success rate was recorded: approximately 100 out of 161 comments converted to registrations (62% conversion rate). Currently, a stable "100 Official LINE registrations per month" is being maintained.

Comments from Maki-sama

The biggest achievement is being able to significantly reduce monthly fixed costs while maintaining high customer acquisition results.

I also feel the secondary effect of Elgram's automatic responses, which make the comment section lively, giving new users a sense of reassurance that it's a "vibrant and popular account."

Once the post reservation and automation settings are completed in advance, I can balance warm communication with followers and business automation without sacrificing time for housework and childcare.

About Maki-sama, President of "Mamaliv," an Instagram Course for Mothers

Presides over entrepreneurship support and self-understanding courses utilizing Instagram, targeting mothers in their 30s and 40s and small business owners.

On her own Instagram account, she shares highly reproducible operational know-how for achieving a fulfilling work style that is not bound by time or location, gaining deep empathy and trust.

What is Elgram?

Elgram is an Instagram automation system that uses Meta's official API. It can automatically send pre-set messages and links triggered by comments on posts, reels, stories, live streams, or by receiving DMs.

It also includes features such as form creation, reservation acceptance, product sales, and mass distribution, supporting the resolution of various business challenges such as sales improvement, operational efficiency, and recruitment.

▼ Main Features

Mass Distribution

Step Distribution

Product Sales

Reservation Acceptance

Form Creation, etc.

Maki-sama's Case Study Interview is Here

For details of the interview content, please check the following page.

https://lgram.jp/manual/interview20/

Elgram Official Website

Elgram can be used from the following link.

https://lgram.jp/?prtimes