Discover Sustainability in Kyoto, Starting Today: 'think good' Event Brings Together Young Farmers and Kyoto's Next Generation

JR Kyoto Isetan will host the event "think good: Connecting with Kyoto, Continuing for Tomorrow" starting Wednesday, April 8th, showcasing environmentally conscious products, services, and locally rooted culture. Kyoto is a city where inherited techniques, culture, and the wisdom of living in harmony with nature quietly breathe. This event focuses on brands and traditional culture practitioners who are engaged in sustainable initiatives in Kyoto and beyond, introducing their appeal through products and experiences. By highlighting the efforts of the next generation, such as young farmers and successors of long-established companies, the event provides hints for a sustainable future that can be found in everyday life. Special Website What is "think good"?

"think good" is the sustainability slogan of the Mitsukoshi Isetan Group. It embodies the idea of "starting by using our imagination and thinking sincerely" toward the realization of a sustainable society and a colorful, rich future. JR Kyoto Isetan is committed to environmental conservation, respect for diverse values, co-creation with local communities, and the inheritance of Kyoto's traditional culture. Sustainable Food and Living Young Farmer Group "SHIKI FARMERS CLUB" In the agricultural sector, which faces challenges such as an aging population and a shortage of successors, the "SHIKI FARMERS CLUB"—a community where young farmers from across Japan gather to promote the appeal of agriculture as a culture—will be making its first appearance. They will introduce the initiatives of farmers active in Kyoto and surrounding areas, and offer event-exclusive collaboration products. SHIKI Bowl

An event-exclusive acai bowl using fruits grown by farmers participating in the "SHIKI FARMERS CLUB." Combining blueberries, strawberries, bananas, dekopon (citrus), and honey, this dish allows you to enjoy the fresh, natural taste of domestic fruits. SHIKI Bowl: 1,621 yen [JR Kyoto Isetan Exclusive] Collaboration Sweets: Young Farmers x Long-established Mochi Shop