Mitsui Fudosan Achieves Guinness World Records™ Title for 'Longest Line of Custom-Made Ema', Spanning 84 Meters with 700 Wooden Tablets from Hokkaido Forests

Mitsui Fudosan Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President and CEO: Takashi Ueda; hereinafter "the Company") held the sustainability project "EMA WISH PROJECT: Connecting Forests and Towns with Wishes," linking the Company's group-owned forests in Hokkaido with urban areas. On Thursday, May 21, 2026, 700 ema (votive tablets) made from the wood of Hokkaido forests were arranged in a single line spanning approximately 84 meters at a special venue in Nihonbashi, Tokyo, successfully achieving the Guinness World Records™ title for the "Longest line of custom-made ema."

Achieving the Guinness World Records™ title for the "Longest line of custom-made ema" (From left) Guinness World Records™ Official Adjudicator Ayaka Fujibuchi, Mitsui Fudosan Director Akiko Kaito, Nakayama Kinnikun, Angelina 1/3

For this project, ema made from timber sourced from the Company's group-owned forests were adorned with illustrations drawn by students of Asahikawa Municipal Nagayama Minami Elementary School in Asahikawa, Hokkaido, where the forests are located. A total of 700 people, including elementary school students, local residents, company employees, as well as celebrities and athletes such as actor Suzu Hirose (known as "Mitsui's Suzu-chan"), talent Nakayama Kinnikun, and radio personality Angelina 1/3, wrote their wishes for the future on these tablets. The length of approximately 84 meters matches the height of the wooden rental office building "Nihonbashi Honcho Mitsui Building &forest" scheduled for completion in 2027, making this initiative a project linked to the building itself.

At the record announcement and certification event held on Thursday, May 21, guests Nakayama Kinnikun and Angelina 1/3 joined Director Akiko Kaito, the executive in charge of sustainability at the Company, to hang the final ema and complete the longest line of ema. Following a rigorous review by an official adjudicator, the Guinness World Records™ title was officially recognized, and an official certificate was awarded.

Guinness World Records™ Certification Details Record Name: Longest line of custom-made ema Record Date: Thursday, May 21, 2026 Number Certified: 700 Record Holder: Ema Wish Project Special Page: https://www.mitsuifudosan.co.jp/business/development/earth/mokuzai/emawishproject/

Record Announcement and Certification Event Report ①: EMA WISH PROJECT Presentation At the beginning of the event, Director Akiko Kaito explained the "Never-ending Forest" creation promoted by the Company group and its sustainability initiatives. She introduced their efforts to create a "Never-ending Forest" through sustainable forest management by utilizing the forest resources of their owned forests in Hokkaido and continuously operating the cycle of "plant, grow, use." Additionally, regarding the "Nihonbashi Honcho Mitsui Building &forest" scheduled for completion in 2027, she explained its development as Japan's largest and tallest wooden rental office building utilizing domestic timber, and their efforts to reduce CO₂ emissions through timber utilization.

Subsequently, the project manager gave a presentation on the "EMA WISH PROJECT: Connecting Forests and Towns with Wishes." A PR movie for the project was also screened at the venue, showing the forest landscapes of Hokkaido, the ema production process, scenes of elementary school students in Asahikawa City, Hokkaido creating illustrations, and various participants writing their wishes.

Explanation by Director Akiko Kaito Despite being nervous about hanging the final ema, Nakayama Kinnikun helped drive the achievement of the world record.

At the climax of the Guinness World Records™ attempt, Nakayama Kinnikun also wrote his own wish on an ema. The venue was wrapped in laughter as he showed nervousness at the important task of hanging the final ema for the Guinness World Records™ attempt.

Nakayama Kinnikun writing a "wish" on an ema; Nakayama Kinnikun hanging the final piece for the world record.

Record Announcement and Certification Event Report ②: The Moment of Achieving the Guinness World Records™ In the underground passage of Nihonbashi Edo Sakura Dori, the venue for the event, 700 ema made from timber from the owned forests in Hokkaido were displayed over a total length of approximately 84 meters. The event looked back at the series of processes involved in producing the ema and also introduced some of the wishes written by participants such as elementary school students and athletes.

Following an explanation of the certification criteria and review details by the Guinness World Records™ official adjudicator, Director Akiko Kaito and guest Nakayama Kinnikun hung the final ema. With the gaze of everyone in the venue focused on the final piece, the "Longest line of custom-made ema" was completed.

After that, final confirmation by the official adjudicator...