MIX Co., Ltd., a select shop with over 30 years of history in Kishiwada, Osaka, has achieved a breakthrough in the digital market through TikTok Shop live commerce. Faced with the challenge of bringing in-person customer service to the digital age, they transitioned from other platforms to TikTok Shop, resulting in a monthly revenue growth from 3 million yen to 20 million yen. Their 'Mix Channel' focuses on entertainment and real-time interaction, attracting an average of 300 viewers per stream, with peaks over 1,000. The operation is powered by seven housewives aged 30-40 who balance work and family. The company aims for 300 million yen in annual revenue next fiscal year and is actively seeking new suppliers and streamers.

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  • Source: PR TIMES
  • Category: News