Miyoshi Oil & Fat Releases 'Food Trend Prediction 2026': Key to Repeat Gyoza Sales is 'Juiciness' and 'Crispiness'

Miyoshi Oil & Fat Co., Ltd. (Headquarters: Sumida-ku, Tokyo; Representative Director, President & CEO: Itsuro Miki) announced the release of the 'Food Trend Prediction 2026 - HMR/Deli Part 3: Gyoza and Shumai Edition' through its 'Miyoshi Trend Laboratory', which researches and disseminates various food trend information. Utilizing receipt purchasing data and word-of-mouth data, the report predicts that the key to expanding the Home Meal Replacement (HMR) gyoza and shumai market lies in 'evolutionary products' cascading from dining-out trends. The findings, which provide valuable information for new business and product development, were published on the 'Miyoshi Mirai Platform' website on May 12, 2026, and a detailed document is available for download via a dedicated form.

Detailed URL: https://mmp.miyoshi-yushi.co.jp/nfl/feature/trend-forecasting-2026-gyoza-shumai/

Download URL: https://form.miyoshi-yushi.co.jp/trend-forecasting-2026-gyoza-shumai

◆ Focusing on Gyoza and Shumai that Satisfy 'Koufukukan' in 2026 Based on proprietary consumer research, the Miyoshi Trend Laboratory identified that in daily meals, it is vital to achieve both 'physical satisfaction (satiety)' and 'mental satisfaction (happiness)'. They coined this combined sensation 'Koufukukan' and highlighted it as a key HMR and deli trend for 2026. The laboratory also noted that today's consumers are increasing 'repeat purchases' in search of a reproducible 'Koufukukan'.

This edition focuses on 'gyoza' and 'shumai'. Analysis of receipt purchasing data revealed an oligopolistic trend in the HMR market, where a few popular products drive sales. Conversely, the dining-out market for gyoza and shumai has evolved into 'Neo Chinese', showcasing product diversification. Against the backdrop of these expanding dining-out trends, signs of evolution are beginning to emerge in the HMR market as well.

Source: SARAH 'FoodDataBank'

Given this landscape, it is predicted that the HMR gyoza and shumai market will further expand through 'evolutionary products', leading to a focus on 'evolutionary gyoza' and 'evolutionary shumai'. While these products easily attract trial purchases due to their catchy nature, the critical challenge is converting these trials into repeat purchases. The report concludes that evolutionary gyoza and shumai aiming to create 'Koufukukan' must successfully balance 'novelty', which encourages trial purchases, with 'stability', which leads to repeat purchases.

◆ Elements of Evolutionary Products that Lead to Repeat Purchases To design evolutionary products that secure repeat purchases, the 'novelty' elements prompting trial purchases were first analyzed using word-of-mouth data from dining-out trends. The results indicated that for gyoza, 'the chewy texture of the wrapper' is highly valued as a novelty element.

Next, elements of 'stability' that lead to repeat purchases were analyzed using purchasing data and consumer awareness surveys. For gyoza, key drivers for repeat purchases included the 'juiciness of the meat filling' and the 'crispy texture of the wrapper'.

It was confirmed that features cited as 'novelty' elements are evaluated from a different perspective than 'stability' elements. Therefore, for evolutionary gyoza and shumai, balancing 'novelty' and 'stability' is considered the vital point to satisfy 'Koufukukan' and generate repeat purchases.

The downloadable document available on the website provides more detailed data and introduces oil and fat products that can aid in the development of top-selling gyoza and shumai today. - The future of HMR gyoza/shumai and the essential dining-out trends to watch. - Consumer word-of-mouth analysis! What is the 'novelty' element of trial-purchased gyoza and shumai? - Consumer survey analysis! What is the 'stability' element of repeat-purchased gyoza and shumai?

◆ Exploring HMR and Deli Trends: 'Food Trend Prediction 2026' Series The 'Food Trend Prediction 2026 - HMR/Deli' series examines the elements consumers currently demand in the HMR and deli sectors. The first installment, the 'Prologue Edition' (released in December 2025), provided an overview of these trends.