Mizkan's 'Ajipon' Brand Steps Beyond the Table to Strengthen Licensing Business

Mizkan has announced it will strengthen its licensing operations for the 'Ajipon®' brand, focusing on the attractiveness of its logo, label design, and color scheme as valuable assets. The company aims to expand the brand's appeal beyond the dinner table.

To expand its network of licensee partners, Mizkan will participate in 'Licensing Japan 2026,' to be held at Tokyo Big Sight from June 17 to 19, 2026.

Since its launch in 1964, 'Ajipon' has been a beloved household staple, celebrating its 62nd anniversary in 2026. It has grown into a massive brand with 94% recognition and over 2.5 billion units sold. Recently, Mizkan has seen potential in leveraging the brand design in new ways.

Through initiatives like merchandise retail at PPIH group stores, the 'Pon-Matsuri' campaign, and collaborations with sheet mask brand 'Saborino,' Mizkan has verified that the brand can transcend food categories. Moving forward, the company intends to work with a wide range of partners to expand brand experiences, with a specific focus on increasing communication opportunities with consumers in their teens to 30s.