Notice of Closure of 'Mizuho Hojudo TOKYO77th' Flagship Store in Harajuku

Mizuho Hojudo Pharmaceutical Co., Ltd. has announced the closure of its experiential flagship store, 'Mizuho Hojudo TOKYO77th' in Harajuku, Tokyo, effective March 29, 2026. Since opening in July 2025, the store has served as a place for customers to experience the company's sincere product development based on its 77-year history. Moving forward, the company will pivot away from a fixed-store model to an active 'Face to Face' engagement strategy, inspired by its roots in the traditional 'okigusuri' (medicine placement) business model, by hosting pop-up stores and discussion forums across Japan. Products will remain available online and at authorized retailers.