Mizujin Co., Ltd. (Headquarters: Yanagizu-cho Ryutsucenter 1-15-3, Gifu City, Gifu Prefecture; President: Yoshinari Nakamura, hereinafter 'Mizujin') announced that its operated US outdoor brand, 'FIRST DOWN USA', will exhibit at 'GO OUT JAMBOREE 2026', one of Japan's largest camp festivals, to be held from Saturday, April 11th to Sunday, April 12th, 2026.

'GO OUT JAMBOREE' is one of Japan's leading outdoor events that integrates camping, music, fashion, and activities. Held at 'Fumotoppara' in Fujinomiya City, Shizuoka Prefecture, it is known as a festival where many camping fans and outdoor enthusiasts gather annually to enjoy special experiences over three days.

The venue will feature a variety of attractions including live music, workshops, and kids' content, as well as a 'Brand Avenue' with over 50 participating brands, allowing attendees to experience the latest trends in outdoor fashion.

FIRST DOWN USA will have a brand booth at this event. In addition to exhibiting and selling items that embody the theme of the 2026 Spring Collection, 'NEW MIX OF CULTURE', content will be prepared to allow visitors to easily experience the brand's appeal.

Furthermore, event-exclusive plans and special content that can only be experienced here are also scheduled. Please experience the world of FIRST DOWN USA, which fuses outdoor scenes with urban style, at the venue.

A follow campaign will also be held at the venue. Customers who follow our official Instagram will be able to participate in a guaranteed prize lottery (Garapon). Novelty items will also be available, so please enjoy.

We sincerely look forward to your visit. Please stop by the venue.

About FIRST DOWN USA 'Dream It. Be It.'

In the 1980s New York, where subway cars were covered in tags and graffiti, and the city was filled with an unsettling mood and tension as one of America's most crime-ridden areas.

FIRST DOWN was born and grew in this environment, and it is a real street & outdoor brand that continues to evolve. Functional and urban items give you the power to challenge and achieve.

Store Information ◆ FIRST DOWN USA Kichijoji Store 1-7-7 Kichijoji Minamicho, Musashino-shi, Tokyo HULIC &New KICHIJOJI 1F 0422-26-8230

◆ FIRST DOWN USA LaLaport Fukuoka Store 2F, 6-23-1 Naka, Hakata-ku, Fukuoka City, Fukuoka Prefecture 092-404-3335

◆ OFFICIAL SITE https://firstdown-official.com/

◆ Instagram https://www.instagram.com/firstdown_official/

FACT BOX

  • Source: PR TIMES
  • Category: Event