Marketing Applications Inc. (Headquarters: Shibuya-ku, Tokyo, Representative Director: Tsuyoshi Takenaka) conducted a survey of 1,200 mothers nationwide with elementary school children to investigate the reality of the heating sticker boom.
More than 50% of Mothers, Not Just Children, Are Involved in "Sticker Collecting"
When asked about the trigger for becoming aware of sticker collecting, approximately 74.1% answered, "My child became interested and wanted them." The results showed that children were overwhelmingly the trigger for interest, more so than SNS or advertisements.
Furthermore, the survey results revealed that approximately 51.0% of guardians are involved in their children's sticker collecting in some way. It's not uncommon for parents to be actively collecting as their own hobby, rather than merely acting as support.
"Difficulty in obtaining" is a factor in popularity
In response to the question, "What would you do if stickers became easily available for purchase at any time?", approximately 69.6% of people answered, "I would not search as much as I do now" and "My purchase frequency would decrease."
From these results, it can be inferred that the process of "searching around" while enjoying the sense of exclusivity and the difficulty of obtaining items, not just the cute designs, is an important factor supporting the current boom.
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FACT BOX
- Source: PR Times
- Category: News