STANDING ON THE BLUE, a pet brand operated by Fashion Net Inc., a group company of MN Inter-Fashion Ltd. headquartered in Minato-ku, Tokyo and led by President Isshin Yoshimoto, has launched the third
STANDING ON THE BLUE, a pet brand operated by Fashion Net Inc., a group company of MN Inter-Fashion Ltd. headquartered in Minato-ku, Tokyo and led by President Isshin Yoshimoto, has launched the third release of its 2026 Spring/Summer collection. The third release features items designed to help prevent heatstroke during peak summer, as well as matching pair items that owners can enjoy wearing with their dogs. Responding to Japan’s increasingly severe summer heat, the lineup is designed to make outings with dogs more comfortable. Following the second release, which included cooling wear and water-friendly items, this collection focuses on heat-protection products that are easy to use in everyday life. In addition to functionality, the items retain the fashion-forward character of STANDING ON THE BLUE and are designed to suit a wide range of settings, from city walks to outdoor activities. The lineup includes the Cooling Neck Band, priced at ¥5,500 including tax, which efficiently cools the neck area; the CLUB Pair Cap for owners, priced at ¥8,500 including tax, designed as a matching cap for owners and dogs; and the CLUB Pair Cap for dogs, priced at ¥6,500 including tax, featuring a cooling function for summer and adjustable sizing around the ears, chin, and head. The products are available through the official online store and authorized retailers. Details can be found in the STORE LIST on the official website. STANDING ON THE BLUE launched in June 2023 as a pet brand that incorporates elements of mode, streetwear, and luxury into its designs while emphasizing functionality and practicality.
FACT BOX
- Source: PR TIMES
- Category: New Product
- Products / services: Cooling Neck Band / CLUB Pair Cap (owner)
FAQ
Who operates the pet brand STANDING ON THE BLUE and what is its corporate affiliation, including the headquarters location and leadership?
STANDING ON THE BLUE is operated by Fashion Net Inc., a group company of MN Inter-Fashion Ltd., headquartered in Minato-ku, Tokyo, and led by President Isshin Yoshimoto.
When was the third release of the 2026 Spring/Summer collection by STANDING ON THE BLUE launched, and what specific purpose does this release serve for pet owners during Japan’s summer heat?
The third release was launched in 2026 as part of the brand’s Spring/Summer collection, specifically designed to help prevent heatstroke and keep outings with dogs more comfortable during Japan’s increasingly severe summer heat.
What are the exact names and tax‑included prices of the cooling and heat‑protection items introduced in STANDING ON THE BLUE’s third release, including the items for both owners and dogs?
The lineup includes the Cooling Neck Band priced at ¥5,500 including tax, the CLUB Pair Cap for owners priced at ¥8,500 including tax, and the CLUB Pair Cap for dogs priced at ¥6,500 including tax, each featuring cooling functionality.
Where can customers purchase the new heat‑protection items from STANDING ON THE BLUE’s third release, and how can they locate the official list of authorized retailers?
The products are available through the official online store and authorized retailers, with the full STORE LIST accessible on the brand’s official website for customers to locate authorized sellers.
Since its launch in June 2023, what distinctive design approach has STANDING ON THE BLUE taken to blend mode, streetwear, and luxury with functionality in its pet product lines?
Since June 2023, STANDING ON THE BLUE has incorporated elements of mode, streetwear, and luxury into its designs while emphasizing practical functionality and comfort for pets and owners alike.