MNC New York Co., Ltd., which develops the wellness brand 'SIMPLISSE' supporting women through various life stages, launched the powdered electrolyte drinks 'Simplisse Electrolyte Daily' and 'Simplisse Electrolyte Active' on May 19, 2026. These products propose a superior hydration habit beyond simple water.

Key Features of 'Simplisse Electrolyte': - Formula mimicking sweat: Balanced blend of sodium, potassium, and magnesium lost during daily activity. - No artificial sweeteners or sugar: Excess sugar is removed for daily consumption. - Hypotonic design: Lower osmotic pressure ensures efficient water absorption into the body.

Product Lineup: - Simplisse Electrolyte Daily: Salt-lemon flavor with added Vitamin C and dietary fiber. - Simplisse Electrolyte Active: Lemon-lime flavor with added citric acid for energy support. Price: 5,940 yen (including tax) for 120g (4g x 30 sticks) each.

FACT BOX

  • Source: PR TIMES
  • Category: New Product