New Skincare Line Launch: Beauty Brand 'TOERI' Introduces '2-Step Skincare'

Moderato Inc. (Headquarters: Shinagawa-ku, Tokyo; CEO: Asuka Ichihara), the company behind the beauty brand TOERI, announces the launch of its new skincare line, 'TOERI 2-Step Skincare,' on Thursday, July 9, 2026. The line includes three products: 'TOERI Essence Lotion (toner),' 'TOERI Essence UV Cream (day cream with SPF),' and 'TOERI Moisture Cream (face cream).'

To celebrate the launch, TOERI is offering a 40% discount on the first subscription order and up to 25% off for one-time purchases. Additionally, all TOERI products will be shipped free of charge until Tuesday, July 21, 2026.

TOERI's Minimalist Ideal: '2-Step Skincare'

TOERI, known for its 'time as an ally' philosophy in makeup and skincare, now advances into adult skincare routines. True to its previous products, this new '2-Step Skincare' aims for 'minimal effort, luxurious results' after cleansing, offering a quick yet effective routine.

Both morning and evening routines are completed in just two steps, providing efficient care while delivering a rich, hydrated, and high-quality skin feel.

TOERI '2-Step Skincare' (right) · 1st Step [AM/PM] TOERI Essence Lotion (toner) (left) · 2nd Step [AM] TOERI Essence UV Cream (day cream with SPF) (center) · 2nd Step [PM] TOERI Moisture Cream (face cream)

Why '2-Step'?

◾️ Goal: Maintain hydration all day long

TOERI believes that hydration is the foundation of healthy adult skin. Dehydrated skin is more prone to visible signs of aging, so TOERI aims to protect and maintain moisture throughout the day and night, pursuing a minimalist skincare approach.

◾️ Separate roles: 'deliver' and 'lock in' moisture for maximum effectiveness

Initially, the team considered consolidating multiple functions into a single product for simplicity. However, delivering moisture deeply into the skin and sealing it effectively require different formulations and approaches. Therefore, TOERI chose a two-step system: using a toner to deliver hydration and a cream to lock it in. This specialization allows TOERI to achieve its desired quality standards.

◾️ Addressing different skin needs in the morning and at night: two types of 'protective' creams

TOERI also recognizes the differing skin conditions between morning and night. While the 'Essence Lotion' is used both morning and night, TOERI developed two specialized creams: the 'Essence UV Cream' for daytime UV protection and the 'Moisture Cream' to deeply nourish skin overnight. The two-step routine—toner plus cream—remains consistent, but the cream is optimized for each time of day. This 2-step, 3-product design represents TOERI's optimal solution for maintaining hydration around the clock.

Key Ingredients and Formulations Behind '2-Step Skincare'

◾️ Fermented extract from germinated brown rice 'Yukihikari' — Used in 'TOERI Essence Lotion' and 'TOERI Moisture Cream'

To address hydration—the core of '2-Step Skincare'—TOERI uses 'YUKIME®,' a fermented extract derived from germinated brown rice 'Yukihikari.' Grown in Hokkaido's cold regions using sustainable, pesticide-free Aigamo farming (duck-rice farming), this ingredient is produced with pristine groundwater from Kamuiyama and undergoes a special 'Mild Maturation Fermentation Process' using Lacansea yeast. It supports the skin's barrier function, enhances natural moisture, and delivers a refreshing, plump feel.

◾️ 'UV Shield Sheet Formula' enabling long-lasting, reapplication-free UV protection — Used in 'TOERI Essence UV Cream'

The 'TOERI Essence UV Cream' features the advanced 'UV Shield Sheet Formula,' inspired by food processing technology. Thanks to α-oligosaccharides derived from corn (ingredient: cyclodextrin), oil-based components form a film that creates a strong UV shield on the skin. Highly water- and friction-resistant, it maintains UV protection for approximately six hours, even after sweating or rubbing. Free from surfactants, it combines gentle care for sensitive skin with exceptional durability.

*Reapplication is recommended after prolonged outdoor activities or heavy friction

**Based on internal comparison

Product Lineup Details

◾️ TOERI Essence Lotion (toner) — Capacity/Price: 150mL / ¥3,850 (incl. tax)

Free from parabens, mineral oil, synthetic fragrances, synthetic dyes, and silicones

The 'TOERI Essence Lotion,' used both morning and night as the first step, focuses on the 'power of fermentation' from germinated brown rice. It effortlessly prepares the skin for a naturally balanced complexion, even on busy days.

Formulated with 70% fermented extract from Yukihikari germinated brown rice and based on Galactomyces ferment filtrate, it is a rich, water-free* formula consisting only of concentrated serum ingredients. It delivers hydration deep into the stratum corneum. Its lightweight, non-sticky texture absorbs quickly, allowing makeup application immediately after use. It provides long-lasting hydration, especially beneficial for mature skin.

*Water is not added as an ingredient; the fermentation liquid serves as the base.

◾️ TOERI Essence UV Cream (day cream with SPF) — Capacity/Price: 50g / ¥2,970 (incl. tax)

SPF50+ PA++++ / Water-resistant ★★ Free from surfactants, parabens, alcohol, and dyes

The 'TOERI Essence UV Cream,' the second step in the morning routine, features UV filters with exceptional adhesion. Using advanced technology, it offers long-lasting protection that remains intact from morning to evening, minimizing the need for reapplication**. It effortlessly protects the skin from daytime dryness and UV exposure.

With a light, soufflé-like texture that spreads easily without burden, it adheres firmly upon absorption. Despite its high SPF50+ and PA++++ protection, it avoids stickiness or filminess, prioritizing comfort.

*Reapplication is recommended after prolonged outdoor activities or heavy friction

◾️ TOERI Moisture Cream (face cream) — Capacity/Price: 45g / ¥5,500 (incl. tax)

Free from parabens, mineral oil, synthetic fragrances, synthetic dyes, and synthetic polymers

The 'TOERI Moisture Cream,' the second step in the evening routine, offers a lightweight feel with rich, overnight hydration. It targets age-related concerns such as loss of firmness, dullness, and dryness, promoting a brighter, more radiant complexion.

It combines the functions of serum, lotion, and cream in one, with plant-derived protective veil ingredients that support the skin during sleep.