MOFF's First Official EC Site 'MOFF Official Online Shop' to Grand Open on Monday, June 29, 2026!

MOFF Co., Ltd. (Headquarters: Ishioka City, Ibaraki Prefecture; Representative Director: Sohei Yaguchi; hereinafter "MOFF"), a company committed to realizing "a society where animals and people live together happily with smiles," operating animal cafes, cat cafes, and large-scale animal facilities (such as aquariums and zoos) nationwide while providing animal-based edutainment (educational entertainment), will launch its first official e-commerce site, the "MOFF Official Online Shop," on Monday, June 29, 2026, in collaboration with Focus Co., Ltd. (Headquarters: Kai City, Yamanashi Prefecture; Representative Director: Kenta Tsumatsugawa), a company specializing in the production and sale of original apparel. This new online store will offer original merchandise designed to help customers maintain a connection with the animals they meet at MOFF facilities even in their daily lives.

Official EC Site "MOFF Official Online Shop" https://shop.moff-moff.jp

Various animals live at each facility operated by MOFF, welcoming countless visitors every day. The newly launched "MOFF Official Online Shop" will feature merchandise showcasing the diverse expressions and adorable appearances of these animals. Through lifestyle items such as T-shirts, bags, towels, and blankets that blend seamlessly into everyday life, we aim to bring customers closer to their favorite animals at any time.

As the first launch, the store will feature a wide range of approximately 30 items starring all 737 cats beloved across MOFF locations nationwide, delivering original merchandise that captures each cat's unique personality.

Bringing the joy of your favorite cat into daily life

At MOFF, we value the experience of discovering each cat's unique charm and individuality through interaction. Many visitors often find themselves thinking, "That cat was so cute today," or "I want to come see them again." The cats each display different expressions and behaviors, and falling in love with their distinct personalities is one of the joys of visiting a cat cafe. With this new original merchandise site, we aim to extend those special moments and memories with your favorite cats beyond the cafe and into everyday life.

A special collaboration with Focus

This merchandise project was made possible through a partnership with Focus Co., Ltd., a company that shares MOFF's vision of allowing people to enjoy memories and experiences from their visits in their daily lives.

Focus has long dedicated itself to turning "memories and experiences into tangible forms" through its original apparel platform "CLAT-JAPAN." From the initial planning stages, both companies have worked closely together, exchanging ideas repeatedly to create merchandise that brings the cherished experience of wanting to "see them again" beyond the physical stores.

Toward even more exciting and joyful everyday moments

In the future, we plan to introduce even more flexible merchandise selection options and new product lines. We aim to continue delivering fresh initiatives that make life with animals more enjoyable—inviting customers to wonder, "Which item should I bring today?" or "What new design will appear next?" Please look forward to our upcoming developments.

※ Merchandise Images

Plush Blanket

Canvas Daily Tote

Cotton Maron Tote

Hooded Zip-up Parka

About MOFF Co., Ltd.

MOFF Co., Ltd. promotes the concept of "realizing a society where animals and people live together happily with smiles" and operates diversified animal edutainment businesses. Centered in shopping malls across Japan, we operate cat cafes such as "Cat Café MOFF" and other animal cafes, manage large-scale facilities including aquariums, and participate in PPP/PFI (public-private partnership) projects in collaboration with local governments. Through interactions with animals, we aim to deliver healing and inspiration to people while providing opportunities to learn about the value of life, ultimately contributing to a society where humans and animals coexist harmoniously.

【Main Brands Operated】

Cat Café MOFF / Nekokafe Kokkun no Besso: Cat cafes operating nationwide, with three locations in Hawaii

Moff animal world / Moff animal cafe: Interactive indoor zoos and animal cafes

Kawasui Kawasaki Aquarium: An urban aquarium utilizing cutting-edge technology

Kawasui School: Japan's first school located inside an aquarium, focused on nurturing life skills

Kasumigaura Doubutsu to Minna no Ie: A community-connected coexistence experience facility (awarded the 2026 Architectural Institute of Japan Prize and the 39th Ibaraki Architectural Culture Award "Governor's Prize")

Smart Aquarium Shizuoka: A stylish aquarium seamlessly integrated into daily life

Dog Café MOFF: A dog cafe offering special moments with adorable dogs, scheduled to open in July

Cat Café MOFFMoff animal cafeKawasui Kawasaki Aquarium

Kawasui SchoolKasumigaura Doubutsu to Minna no IeSmart Aquarium Shizuoka

Company Name: MOFF Co., Ltd.

Representative: Representative Director Sohei Yaguchi

Address: 2-3-22 Shikago, Ishioka City, Ibaraki Prefecture 315-0005

Founded: January 2014

Business Activities: Operation of animal cafes, cat cafes, aquariums, and large-scale animal facilities

Official Website: https://moff-moff.jp/