[First in Japan] Launch of Overseas Research Solution using AI Interview Tool 'ListenLabs'! Achieving Qualitative Research with 100 Indonesians in about 1 week

Monitas, Inc., a member of the Macromill Group, is launching a new overseas qualitative research solution that integrates its Southeast Asian consumer panel, 'MMSEA,' with the cutting-edge autonomous AI interview tool, 'ListenLabs.' To commemorate the release, a detailed analysis report on a 'Beauty Serum Purchasing Journey Survey' conducted with 100 Indonesian consumers using 'ListenLabs' is available for free until July 31, 2026. As Japanese companies accelerate their expansion into Southeast Asia, the importance of 'consumer insights' deeply rooted in local culture and values is increasing. However, traditional overseas qualitative research has faced structural challenges such as high costs, long durations, language/cultural barriers, and sample size limitations. By digitizing qualitative research, Monitas enables the visualization of local 'live voices' from Japan with overwhelming speed and low cost. 'ListenLabs' is an advanced platform where AI conducts real-time interviews and deep dives with subjects, automating everything from qualitative data collection to high-level analysis. In this verification, a survey was conducted with 100 men and women aged 18-39 in Indonesia. The results revealed that while e-commerce reviews and TikTok are widespread touchpoints for information gathering, 'recommendations from family and friends' have the greatest impact on final purchasing decisions. It also became clear that 'ingredient-based purchasing,' where 59% of consumers prioritize 'ingredients and formulations,' is the mainstream. Moving forward, Monitas plans to expand the target countries for this solution to other parts of Southeast Asia and globally, while strengthening ties with its own services to build a marketing ecosystem that supports corporate decision-making.