【Awarded 'A Grade' in 'LDK the Beauty'!】 Hair Care Brand 'NELIA', Born from Sleep Brand 'NELL', Proves Its Capability in Shampoo & Treatment Category

Morght Inc. (Headquarters: Minato-ku, Tokyo; CEO: Koki Doi), the company behind the 'NELL Mattress' which has surpassed 220,000 units in cumulative sales, is pleased to announce that its hair care brand 'NELIA,' born from a new approach to sleep, has received an 'A Grade' for its 'NELIA Smooth Shampoo & Treatment' in the July 2026 issue of 'LDK the Beauty' (published by Shinyusha), released on May 21, 2026.

'LDK the Beauty' is a highly trusted beauty review magazine known for its rigorous, consumer-focused testing without any advertisements. In the '100 Shampoo & Treatment Performance Judge' feature, NELIA received high marks following expert ingredient evaluations and monitor surveys. The editorial department commented, 'It dries faster than usual and leaves hair shiny to the ends—it's all good!' confirming both the reduced drying time and the quality of the finish.

The development was driven by the 'hair care dilemma' faced by 79.5% of working women. Focusing on the fact that 'the longer hair stays wet, the more it is damaged,' NELIA proposes an optimal solution that minimizes care time, allowing users to secure more sleep while repairing their hair. The brand will continue its expansion through its official website and Amazon.