[Sleep Brand 'NELL'] Limited-Time POPUP Store to be Held at JR Nagoya Takashimaya Starting June 26th (Friday)! Experience the Ultimate Bedding Selection with '120 Days Free Trial, No More Mistakes'

The sleep brand 'NELL' will hold a limited-time POPUP store at the 10th-floor event hall of JR Nagoya Takashimaya for five days, from Friday, June 26, 2026, to Tuesday, June 30, 2026. This store will allow customers to experience and purchase bedding products, including the flagship 'NELL Mattress'.

NELL, which has gained popularity through word-of-mouth primarily online, will support customers in making 'bedding choices without mistakes' at JR Nagoya Takashimaya, a leading department store in Nagoya.

Background of the Event: From Online to Offline, Responding to the Demand to 'Touch and Confirm'

NELL has delivered high-quality sleep to many customers primarily through EC sales. Because bedding is an expensive product used for a long time, NELL introduced a '120-day free trial (refund/return guarantee)' to allow customers to try products thoroughly at home, lowering the psychological barrier to EC purchases. However, NELL has consistently received strong requests from customers wanting to 'at least touch and check the comfort before purchasing'.

Currently, NELL is gradually expanding its handling in furniture stores and major home furnishing retailers nationwide. To more deeply embody the NELL worldview and convey the product's quality directly to a wider audience, NELL is holding its own POPUP events.

This time, JR Nagoya Takashimaya has become the new stage for this initiative. NELL is highly favored by those with a strong commitment to bedding, furniture, and interior design. NELL offers uncompromising quality and reliable comfort.

NELL's Commitment: '120 Days Free Trial, No More Mistakes'

The main theme of this POPUP is to provide a purchasing experience that enables customers to make 'bedding choices without mistakes'.

[NELL's Proposed New Way of Buying] It is actually very difficult to judge the quality of a mattress based on a short trial sleep in a store. NELL proposes a 'worry-free bedding selection that absolutely avoids mistakes' by combining the real and online experience: 'satisfy yourself by touching it first' in-store, followed by 'a thorough 120-day trial at home' after purchase.

Event Outline

- Event Name: 'Start Your Sleep Activity Today ~Enjoy Sleep with Aromatic Scents and a Comfortable Bed~'

- Period: Friday, June 26, 2026 - Tuesday, June 30, 2026

- Business Hours: 10:00 AM - 8:00 PM (Closing at 3:00 PM on the final day)

- Venue: JR Nagoya Takashimaya 10th Floor Event Hall (1-1-4 Meieki, Nakamura-ku, Nagoya City, Aichi Prefecture)

- Displayed/Trial Products: NELL Mattress, NELL Mattress Sweet, NELL Coil Futon, NELL Pillow, and other bedding items.

POPUP Exclusive! Purchase Gift Bonus

Customers who purchase eligible products at the venue during the event period will receive original NELL products that comprehensively support a comfortable sleep environment.

① For Mattress Purchases

Customers can choose one of the following three bedding items as a gift:

Box Sheet (High-quality texture that fits the mattress)

Easy-to-Place Mattress Pad (Luxurious pad that stays in place easily)

Cool Easy-to-Place Mattress Pad (Contact cooling specification ideal for the upcoming full summer)

② For Pillow Purchases

Fabric Mist (NELL's original scent to induce pleasant sleep)

'Quality' Woven by Tradition: Features of the 'NELL Mattress'

NELL is a relatively new brand compared to established and foreign bedding brands. However, it embodies Japanese craftsmanship and solid tradition.

The 'NELL Mattress' was jointly developed with a long-established mattress factory in Okawa City, Fukuoka Prefecture, known as a furniture town. Working with artisans who deeply understand Japanese living environments and body types, NELL has thoroughly pursued ease of movement during sleep and meticulously crafted every detail. It uses the industry's highest standard of 1,734※ individually pocketed coils with small diameters.

It supports the entire body smoothly at numerous points, realizing a high-quality sleeping comfort that conforms to the body.

(※For double size)

About NELL, the Sleep Brand that Enhances 'Sleep Recovery Sensation'

Launched in October 2020, NELL is a D2C sleep brand. It views sleep as 'preparation' and aims to provide 'high-quality preparation = sleep' so that individuals can perform at their best outside of sleep hours, driving product research and development with this objective.

- Official Website: https://nell.life/

About the Sleep Media 'WENELL'

'WENELL' was launched with the idea of helping everyone struggling with sleep-related issues by providing comprehensive and useful information that offers hints for solutions. We hope that by trying various actions based on the information provided by 'WENELL', users will find bedding and routines that suit them.

- WENELL: https://nell.life/wenell/

Morght Inc. Company Overview

Established: May 23, 2018

Representative: Koki Doi, President and CEO

Business Activities: Planning and sales of products for the D2C sleep brand 'NELL'

HQ: 3rd MINAMI AOYAMA 6F, 3-1-34 Minami Aoyama, Minato-ku, Tokyo

Capital: 33,120,000 JPY

- Company Homepage

https://morght.com/

- Official Instagram

https://www.instagram.com/nell_mattress/

- Official X (formerly Twitter)

https://twitter.com/NELL_mattress

- Sleep Media 'WENELL'

https://nell.life/wenell/