Morght Inc. (Headquarters: Shibuya-ku, Tokyo), which operates the sleep brand "NELL," will launch a new content "Summer Bedding Cleanliness Check" on the NELL official website on July 6, 2026, at 0:00. This tool allows users to self-check the hygiene risks associated with "stuffiness and sweat" from bedding in just 3 questions via smartphone.

During Japan's hot and humid summers, sweat and dirt tend to accumulate inside washable mattresses. However, many people feel "somehow restless" without realizing this risk. NELL is focusing on this hygiene issue that consumers tend to be unaware of. As a new approach, unlike conventional bedding brands, this content has been planned and released to "help users understand the risks of their current sleep environment through a diagnosis and provide an opportunity for review."

In conjunction with the launch of this diagnostic tool, a special campaign will be held from July 6 (Mon) to July 19 (Sun), 23:59. All customers who purchase a "NELL Mattress (Original/Suite/Coil Futon)" after taking the diagnostic will receive a "Summer Cleanliness Care Set (Box Sheet + Fabric Mist)" worth \9,800 for free.

Don't worry about restless tropical nights if you take this diagnostic. NELL supports creating a comfortable sleep environment for a cool summer by providing "awareness through diagnosis" and "proper care" as a set.

"Summer Bedding Cleanliness Check" Special Page: https://nell.life/features/cleaningtest

Two Features of the "Summer Bedding Cleanliness Check" Campaign

1 Solved in 3 Questions! "Easy Diagnostic" to Understand the Causes of Bedding Stuffiness and Sweat

Simply answer three questions covering points of concern, such as "How much do you usually do to manage moisture in your bedding?" to assess the current state of your sleep environment. The diagnostic results also include easy-to-understand advice for a comfortable summer.

2 Continuously Comfortable Summer Nights. A "Cleanliness Care Set" Worth \9,800 for Everyone

Customers who purchase a mattress after taking the diagnostic will receive a "Summer Cleanliness Care Set (Box Sheet + Fabric Mist / Worth \9,800)" to keep their bed area even cleaner and more beautiful during the summer.

*The box sheet will correspond to the size of the mattress purchased (based on single size).

Rethink Your Summer Bedding with "NELL"! Unique "High Breathability Structure" That Repels Mold and Mites

Most mattresses use thick urethane, which is one of the causes of moisture retention.

In contrast, the "NELL Mattress" employs a unique multi-layer structure that alternately stacks thin urethane and non-woven fabric. This achieves overwhelming breathability, like wind passing through, preventing moisture from accumulating inside and maintaining an ideal sleep environment that is less prone to mold and mite proliferation and worsening.

This product truly shines during the summer when sweating is common.

Campaign Overview

Campaign Period:

July 6, 2026 (Mon) 0:00 - July 19, 2026 (Sun) 23:59

Location:

NELL Official Website https://nell.life/features/cleaningtest)

Eligible Products:

NELL Mattress (Original / Suite / Coil Futon)

Participation Requirements:

Take the "Summer Bedding Cleanliness Check" on the official website and then purchase an eligible product.

Purchasing Bonus:

"Summer Cleanliness Care Set" presented to everyone (worth \9,800)

- Original Box Sheet (corresponds to purchased size)

- Original Fabric Mist

About "NELL," a Sleep Brand That Enhances "Sleep Recovery Sensation"

This is a D2C sleep brand launched in October 2020.

It views sleep as "preparation" and aims to provide "high-quality preparation = sleep" so that individuals can achieve their best performance in their waking lives, conducting research and development with this objective.

- Official Website: https://nell.life/

About "WENELL," a Sleep Media

"WENELL" was launched with the idea of helping to resolve various sleep-related concerns by comprehensively delivering useful information that serves as hints for solutions to everyone experiencing such issues. We hope that users will try various actions based on the information provided by "WENELL" and find the bedding and routines that suit them.

- WENELL: https://nell.life/wenell/

About Morght Inc.

Established: May 23, 2018

Representative: Koki Doi, Representative Director

Business Activities: Planning and sales of products for the D2C bedding brand "NELL"

Headquarters: 3rd MINAMI AOYAMA 6F, 3-1-34 Minami-Aoyama, Minato-ku, Tokyo

Capital: \33,120,000

- Company Homepage

https://morght.com/

- Official Instagram

https://www.instagram.com/nell_mattress/

- Official X (formerly Twitter)

https://twitter.com/NELL_mattress

- Sleep Media "WENELL"

https://nell.life/wenell/

FACT BOX

  • Source: PR TIMES
  • Category: キャンペーン
  • Organizations: NELL / WENELL