Where is the 'Sleep Recovery Room' located?

At Dormy Inn Komatsu in Ishikawa Prefecture, Japan.

What are the features of this room?

A premium guest room equipped with five NELL sleep products designed for high-quality rest.

When can I make a reservation?

Reservations are available now via the official Dormy Inn website.

What is the guest satisfaction rate?

Over 90% of guests at previous locations rated it as satisfying.

What is the NELL brand?

A D2C bedding brand with the mission 'Sleep for Great Tomorrow,' focused on quality sleep.

Recovery-Focused 'Sleep & Recovery Room' with Over 90% Satisfaction Lands in Hokuriku! NELL-Branded Guest Rooms Debut at Dormy Inn Komatsu

Published Jul 17, 2026 1:00 AM ・ Updated Jul 16, 2026 10:37 PM ・ 10 min read ・ Source: PR TIMES

NELL, a sleep brand, has launched its 'Sleep & Recovery Room'—a limited 6-room guest suite equipped with NELL's premium sleep products—at Dormy Inn Komatsu in Ishikawa Prefecture. Following high guest satisfaction rates exceeding 90% at previous locations in Yokkaichi and Chitose, this marks the brand’s debut in the Hokuriku region and signals further nationwide expansion.

Morght Inc. (Headquarters: Minato-ku, Tokyo; CEO: Koki Doi), operator of the sleep brand NELL (Neru), has introduced the 'Sleep & Recovery Room'—a limited 6-room guest suite equipped with NELL's sleep products—at 'Natural Hot Spring: Hihō no Yu Dormy Inn Komatsu' (Ishikawa Prefecture), a new facility operated by Kyoritsu Maintenance Co., Ltd. under the business hotel chain Dormy Inn.

Background: Over 90% Satisfaction—The Room Proven in Yokkaichi and Chitose Arrives in Hokuriku

In April 2026, the 'Sleep & Recovery Room' was first introduced at Dormy Inn Yokkaichi, the 100th anniversary property of the Dormy Inn chain. It immediately received significant attention. Guest satisfaction surveys showed that over 90% of guests rated their experience as 'satisfactory,' prompting strong momentum for nationwide rollout.

'It felt so good I fell asleep instantly and couldn’t enjoy the midnight soba.' (Male, 30s)

'After using the sauna, I lay down and fell asleep earlier than planned, missing my favorite TV show.' (Female, 40s)

Even among Dormy Inn’s passionate fans (known as 'Doministas'), voices of surprise and delight poured in.

In June of the same year, expansion to Dormy Inn Chitose (Hokkaido) was also confirmed.

Now, the third installation has been officially announced at Dormy Inn Komatsu (Ishikawa Prefecture). The 'Sleep & Recovery Room,' which began in Yokkaichi, has now arrived in the Hokuriku region.

Facility Overview

Natural Hot Spring: Hihō no Yu Dormy Inn Komatsu

Address: 4-211 Hinoecho, Komatsu City, Ishikawa 923-0868

Sleep & Recovery Room: 6 rooms (limited)

Reservation Method: Select the 'Sleep & Recovery Room' plan on the official Dormy Inn website

Official Website: https://dormy-hotels.com/dormyinn/hotels/komatsu/

Five Sleep-Enhancing Products Available in the 'Sleep & Recovery Room'

The following five core NELL products are provided:

NELL Mattress Model H (High-End Model)

The flagship model integrating NELL’s most advanced technology. Designed with an exceptional number of coils and superior pressure distribution to support smooth turning during sleep.

https://nell.life/products/model-h

NELL Pillow

Six types of pillows are available, including NELL’s proprietary models. Guests can try them out and select the one best suited to their posture and physical condition.

https://nell.life/products/pillow-original

NELL Duvet

Features a unique quilting structure that combines a body-hugging fit with excellent breathability.

https://nell.life/products/comforter

NELL Futon Dryer

Used before bedtime, it helps prepare the bedding to an ideal temperature and fluffiness, enhancing sleep readiness.

https://nell.life/products/futon-dryer

NELL Fabric Mist

NELL’s signature scent creates the perfect atmosphere for deep, restful sleep.

https://nell.life/products/fabric-mist

'NELL for Hotels'—Hotel Integration Initiative

NELL operates under the motto 'Sleep for Great Tomorrow'—meaning 'sleep for a better tomorrow.' The brand collaborates with a long-established mattress manufacturer in Ōkawa City, Fukuoka Prefecture, to co-develop its products.

Typically operating without physical stores, NELL follows a web-centric D2C model offering a 120-night free trial. However, recognizing that 'quality sleep is especially important while traveling,' the company began introducing its products to lodging facilities in March 2022. In January 2024, it officially launched 'NELL for Hotels,' a dedicated business line for hotel partnerships.

NELL’s mattresses have been praised for their superior pressure distribution, ease of movement during sleep, hotel-friendly maintenance, and cost-effective implementation. To date, over 5,000 units of the NELL mattress series have been deployed across Japan.

Official Website: https://nell.life/experience/hotels

About NELL—The Sleep Brand Enhancing 'Recovery Sensation'

Launched in October 2020 as a D2C sleep brand, NELL views sleep as essential 'preparation.' The brand aims to help individuals perform at their best in daily life by providing 'high-quality preparation'—that is, high-quality sleep—through continuous product research and development.

Official Website: https://nell.life/

About the Sleep Media Platform 'WENELL (We-Nell)'

WENELL is a comprehensive media platform delivering practical, solution-oriented information for anyone experiencing sleep-related concerns.

https://nell.life/wenell/

Company Overview: Morght Inc.

Founded: May 23, 2018

Representative: CEO Koki Doi

Business: Planning and sales of D2C bedding brand 'NELL' products

Headquarters: 3rd MINAMI AOYAMA 6F, 3-1-34 Minami-Aoyama, Minato-ku, Tokyo

Capital: 33.12 million JPY

Company Website: https://morght.com/

FACT BOX

Source: PR TIMES
Category: New Product

Recovery-Focused 'Sleep & Recovery Room' with Over 90% Satisfaction Lands in Hokuriku! NELL-Branded Guest Rooms Debut at Dormy Inn Komatsu

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