Kamiyacho Neighborhood Association x Mori Trust Update Traditional Summer Festival: "Kamiyacho Summer Festa" to be Held on August 7 (Fri)

The Kamiyacho Neighborhood Association and Mori Trust Co., Ltd. will hold "Kamiyacho Summer Festa," a new area event through collaboration between companies and organizations, by evolving the traditional local event "Kamiyacho Mogi-ten." This event will be held as a "participatory summer festival" that can be enjoyed throughout the Kamiyacho area, with the aim of revitalizing the local community and fostering interaction among companies, workers, and their families.

Scene from Kamiyacho Mogi-ten 2024 / "Kamiyacho Summer Festa" Logo

Based on the traditional local event "Kamiyacho Mogi-ten," which has been rooted in the community, the Kamiyacho Neighborhood Association and Mori Trust will collaborate with companies and organizations based in the Kamiyacho area to hold a new summer exchange event, "Kamiyacho Summer Festa," starting this fiscal year. "Kamiyacho Mogi-ten" has long been cherished as a place for local residents to interact and has been an important event that has woven together Kamiyacho's history and culture. This initiative aims to pass on local culture to the next generation through collaboration between the neighborhood association and companies, while also contributing to the local community and further revitalizing the community. By involving a diverse range of participants, centered around local residents, we will evolve it into a more public-oriented, urban summer festival while preserving tradition.

On the day of the event, a variety of content including music, food, and workshops are planned. In the outdoor plaza, a stage will be set up where you can enjoy band performances by companies and organizations located in the Kamiyacho area, allowing you to experience the summer festivities while relaxing with food and drinks. Additionally, we will offer a stall experience for children and workshops that can be linked to summer vacation research projects. We will provide content that balances learning and play, such as experiential content themed around the fusion of nature and AI, and workshops by companies.

Furthermore, in the "Kamiyacho Mogi-ten" stall area run by the Kamiyacho Neighborhood Association, we will offer traditional summer festival entertainment such as shooting games and yo-yo fishing, in addition to food and drinks like yakisoba and shaved ice, creating the lively atmosphere of a traditional summer festival.

Through this event, we aim to foster a community where people involved with Kamiyacho can connect, interact, and feel a sense of pride. The Kamiyacho Neighborhood Association and Mori Trust will continue to work towards sustainable area value improvement by integrating the community and companies.

Date

August 7, 2026 (Fri) 12:30 PM - 8:30 PM

Location

Tokyo World Gate (Address: 4-1-1 Toranomon, Minato-ku, Tokyo) Outdoor Plaza "TWG Square"

https://www.tokyoworldgate.com/kamiyacho/

Access

Directly connected to Kamiyacho Station on the Tokyo Metro Hibiya Line 8-minute walk from Exit 2a of Toranomon Station on the Tokyo Metro Ginza Line 10-minute walk from Izumi Garden Exit of Roppongi-itchome Station on the Tokyo Metro Namboku Line 10-minute walk from Exit A5 of Onarimon Station on the Toei Mita Line

Admission Fee

Free

Official Website

https://www.mori-trust.co.jp/event/kamiyachosummerfest2026.html

Organizers

Kamiyacho Neighborhood Association, Mori Trust Co., Ltd.

Special Sponsorship

Azabudai Shopping Association

Sponsorship

ITOCHU Techno-Solutions Corporation, Shure Japan Inc., Hata Corporation

Special Cooperation

Toranomon 4-chome Neighborhood Association

Cooperation

Starbucks Coffee Tokyo World Gate Kamiyacho Store, McDonald's Kamiyacho Station Front Store, WeWork Kamiyacho Trust Tower, Gallery OPET, ZUKKU ROBOTICS, Proof of Japan Inc., Earth Wonders, Startup H Inc.

Other

Please check the event's official website for details on each content.

Kamiyacho/Azabudai Shopping Street Stage

Employees of the Kamiyacho area will perform on the band stage with their colleagues, seniors, and juniors. They will showcase a different side of themselves through music, away from their usual office environment, to their families and the local community. Please enjoy this special stage created with friends, only for this day.

Date and Time: August 7 (Fri) 6:00 PM - 8:30 PM

Location: TWG Square

Participation Fee: Free

Participating Companies: ITOCHU Techno-Solutions Corporation, WeWork Kamiyacho Trust Tower, Mori Trust Co., Ltd.

Cooperation: Shure Japan Inc.

"ZUKKU Forest" Where Nature Meets AI

Shops, companies, and schools in the Azabudai Shopping Street will collaborate to develop "ZUKKU AI PARK," a playground of the future. This is an experiential area where children and adults can adventure, learn, and create with AI through AI robots, drones, manufacturing, and nature exploration. Furthermore, through diverse programs such as international exchange for parents and children, and talk sessions with companies and researchers at the forefront of AI development and utilization to think about the future society, the whole family can experience AI and the future.

Date and Time: August 7 (Fri) 1:00 PM - 5:00 PM

Location: Tokyo World Gate 2F CoCo Lounge

Participation Fee: Free

Reservation: Dedicated site https://zukku.ai/

Starbucks Coffee Tokyo World Gate Kamiyacho Store: Bean Calligraphy and Drink Making Experience

This is a unique calligraphy experience using recycled "bean grounds" after coffee extraction. You can learn about the environment while enjoying drawing letters and pictures freely.

Additionally, you can experience making original drinks using Starbucks VIA® stick coffee and milk. You can enjoy your own favorite cup by combining milk and syrups.

Date and Time: August 7 (Fri) 1:00 PM~/2:00 PM~/3:00 PM~ (4 people per session)

Location: Starbucks Coffee Tokyo World Gate Kamiyacho Store

Participation Fee: Free

Target Age: 6 to 12 years old

Capacity: 4 people/session (calligraphy), 4 people/session (drink making experience)

Reservation: Advance reservations are accepted at the store or by phone. *Please note that participation on the day may not be possible depending on capacity.

*Store information here

McDonald's Kamiyacho Station Front Store: Mac Adventure

McDonald's popular job experience program "Mac Adventure" will be held at the Kamiyacho Station Front Store. Children will change into uniforms similar to the crew and try making hamburgers and fries. This is a content perfect for creating summer memories, where you can enjoy McDonald's unique "work experience."

Date and Time: August 7 (Fri) 3:00 PM - 5:00 PM

Location: McDonald's Kamiyacho Station Front Store

Participation Fee: 1,480 yen (Duration: 45 minutes - 1 hour): Experience making fries, drinks, and hamburgers *Includes a Happy Set (burger, small fries, small drink, toy) and a kitchen tour.

Reservation: Please apply through the Mori Trust official LINE rich menu.

Towards a Better Society in 2050. Let's Peek into the Future of Food and Agriculture

~Introduction to the initiatives of "CTC Mirai Laboratory"~

ITOCHU Techno-Solutions Corporation's "CTC Mirai Laboratory" will introduce how technologies such as IT, AI, data utilization, and robotics will be involved in future agriculture. By exhibiting concrete research results such as hydroponics and robots, we will make technology connected to daily dining tables accessible to a wide range of generations, from children to adults. CTC aims to "make the world good" through IT towards the realization of a better society in 2050.

Date and Time: August 7 (Fri) 3:00 PM - 5:30 PM

Location: TWG Square

Participation Fee: Free

Reservation: No advance reservation required

Parent-Child Office Exploration Team! Let's Create the Office of the Future

A special tour will be held to visit WeWork, a flexible office. Explore the office in a stamp rally format, and hold a "Workshop to Think About the Office of the Future" in the lounge with a panoramic view of Tokyo Tower.

Date and Time: August 7 (Fri) 2:00 PM~/4:00 PM~ (60 minutes per session)

Meeting Point: TWG Square outdoor booth

Participation Fee: Free

Capacity: 10 groups/session

Reservation: No advance reservation required. Please come directly to the booth 5 minutes before the tour starts.

Participation Bonus: WeWork original goods will be presented

Mori Trust: Kamiyacho Exploration Team!

What kind of things are there around "Kamiyacho Trust Tower," where families work? Let's explore the "creative-first" initiatives for working vibrantly, not just "working"! If you complete the stamp rally by walking around town, there might be a wonderful gift!

Date and Time: August 7 (Fri)

Meeting Point: TWG Square

Participation Fee: Free

Reservation: Same-day registration only

Crayon Portrait & Metal Workshop Experience

Crayon artist Natsuki Watanabe will draw portraits on the spot. With a friendly and warm touch, she will capture precious moments in a single artwork. The completed portraits can be taken home as they are. In addition, a charm-making workshop using metal materials will be held by metal artist Kaito Kawasaki. You will draw patterns on metal pieces to create a one-of-a-kind charm.

Date and Time: August 7 (Fri) 12:30 PM - 4:00 PM (last reception)

Location: TWG Square

Participation Fee: 3,000 yen/session *On-site payment

Capacity: 10 groups/day (portraits) - 20 groups/day (metal workshop)

Reservation: Please apply through the Mori Trust official LINE rich menu.

*Reservations are prioritized, and on-site registration is only possible if there are vacancies on the day.

Create and Deliver! Kids' Stall Experience

Children will challenge themselves to make stall menu items. They will deliver the finished popcorn and cotton candy to their families. This is an experience where both parents and children can feel the "joy of creating" and the "fun of delivering."

Date and Time: August 7 (Fri) 12:30 PM - 8:30 PM

Location: TWG Square

Participation Fee: 300 yen each (for popcorn and cotton candy)

Reservation: No advance reservation required

Kamiyacho Mogi-ten

"Kamiyacho Mogi-ten" features traditional stalls run by the Kamiyacho Neighborhood Association. In addition to classic menu items such as yakisoba, frankfurters, fried chicken, shaved ice, and cotton candy, you can also enjoy traditional festival games like shooting games, yo-yo fishing, and toy scooping.

This is an area where you can feel the liveliness of a traditional summer festival in a warm atmosphere created by local residents.

Main Stalls (planned): Yo-yo fishing, toy scooping, shooting game, yakisoba, frankfurters, shaved ice, beer, fried chicken, fried fish cake, soft drinks

Date and Time: August 7 (Fri) 4:30 PM - 8:30 PM

Event information will be updated regularly on the official website, official social media, etc.

*Event content and schedule are subject to change without notice. *Events may be interrupted or canceled in case of rain or severe weather.

About Mori Trust Co., Ltd. https://www.mori-trust.co.jp/

Mori Trust Co., Ltd. (Headquarters: Minato-ku, Tokyo, President and CEO: Miwako Date) is a comprehensive real estate developer engaged in large-scale mixed-use developments in Japan's urban centers and hotel & resort businesses nationwide. With three core businesses - Real Estate, Hotels & Resorts, and Investment (domestic and overseas) - the company operates 57 buildings, residences, and commercial facilities, as well as 35 hotel and resort facilities (as of March 2026) in Japan and overseas.

The company promotes businesses that enhance Japan's international competitiveness through urban development and hotel development that preserves and utilizes historical buildings as tourism resources.

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