Morinaga Confectionery to Launch Limited-Edition 'Amazake <Ume>' on May 26, Offering Refreshing Summer Hydration

Morinaga Confectionery Co., Ltd. announced the launch of 'Amazake <Ume>,' a limited-edition addition to its 'Morinaga Amazake' lineup, which holds the top share in the amazake market. The new drink allows for the simultaneous replenishment of hydration, salt, and sugar.

The product uses two carefully selected domestically produced fermented ingredients: sake lees and rice koji. It highlights the subtle acidity and fragrant aroma of plum juice. By layering the richness of sake lees and the gentle sweetness of rice koji with a refreshing plum flavor, Morinaga has created a drink that is pleasant to consume even in hot weather.

Key Features: - Limited-edition design capturing the refreshing feel of the plum season. - Uses two domestically produced fermented ingredients: sake lees and rice koji. - Contains plum juice (1%) for subtle acidity and a fragrant aroma. - Designed to replenish hydration, salt, and sugar, making it easy to drink in hot seasons. - Refreshing aftertaste. - Supported product under the 'Heatstroke Prevention Call-out Project'.