Morinaga Milk Launches "Eating for Better Health" Project

Morinaga Milk has launched the "Eating for Better Health" project, supporting consumers' health through "Shield Lactic Acid Bacteria®" and "Happiness Lactic Acid Bacteria®," starting in April, with detailed initiatives to be shared from late May.

About the "Eating for Better Health" Project

To realize its corporate slogan "For Radiant Smiles," Morinaga Milk established a new corporate tagline, "Things I can do for my stomach today," which has been rolling out since March 31, 2026.

This project was born out of a desire to deliver the value embodied in this tagline to consumers, together with various B2B partners who offer everyday food products.

To provide health benefits easily through "the usual health in the usual foods," Morinaga will work with partners from various categories who resonate with this initiative to spread smiles to consumers.

Why "Shield Lactic Acid Bacteria®" and "Happiness Lactic Acid Bacteria®"?

Morinaga Milk has conducted years of research on bifidobacteria and lactic acid bacteria. This research led to the development of the heat-sterilized bacterial cells "Shield Lactic Acid Bacteria®" and "Happiness Lactic Acid Bacteria®."

"Shield Lactic Acid Bacteria®" supports daily health across all generations, while "Happiness Lactic Acid Bacteria®" encourages a positive mood and daily "Happy activities." These have been adopted in products from over 550 companies across diverse categories such as snacks, beverages, and seasonings. The feature is that one can incorporate wellness into their favorite foods without being tied to specific products or scenes.

Adoption of these bacteria is progressing not only in Japan but also overseas, and a new global logo has been created to accompany this expansion.

This logo will be deployed globally alongside food products and brands to convey Morinaga Milk's vision.

Co-creation with Partner Companies

These lactic acid bacteria cannot be spread by Morinaga Milk alone. By working with partners who empathize with the desire to make "eating healthier," these products reach the world and their value reaches the consumers.

Moving forward, Morinaga will regularly publish content such as case studies of these bacteria in use, messages from partner companies, interviews on product development backgrounds, and the latest topics to visualize corporate sentiments and spread smiles.