MONO-MART and Textile Trading Company Moririn Co-Develop New Functional Material 'EPIX AIR', Now Available on ZOZOTOWN

The brand 'THE CRAFT CREW PRODUCTS', operated by MONO-MART Inc. (Headquarters: Koto-ku, Tokyo; CEO: Yuta Sugiyama), has jointly developed a new functional material ideal for modern lifestyles, 'EPIX AIR', with Moririn Co., Ltd. (Headquarters: Ichinomiya City, Aichi Prefecture; President: Shunsuke Mori), a specialized textile trading company with over 100 years of history. The collection using this material is currently on sale at the MONO-MART official online store and ZOZOTOWN.

Background of Joint Development

With extreme heat becoming an everyday occurrence in recent Japanese summers, clothing is required to provide more comfort than ever before. MONO-MART, which drives the latest fashion trends, and Moririn, which possesses advanced material development capabilities, approached material development from a completely new angle under the concept of 'clothing that allows you to move like yourself even on hot days, rather than clothing for enduring the heat.'

'EPIX AIR' is a new material that coolly and lightly updates any scene, from urban life to outdoor activities, without compromising design.

EPIX AIR

'EPIX AIR' is a highly functional material born from the joint development between MONO-MART and Moririn. While many stretch functional materials rely on polyurethane, EPIX AIR chose a completely different path.

Polyurethane has a weakness in that it is vulnerable to heat, sweat, and UV rays, making degradation over time (such as hydrolysis) unavoidable. By uniquely combining 'special crimped yarns' with fine crimps processed directly into the fibers, this material achieves 2-way stretchability that expands vertically, horizontally, and diagonally without using polyurethane.

It adopts a wrinkle-resistant polyester material, creating a moderate firmness and soft touch while maintaining its shape. By drawing out the inherent elasticity of the material itself, it brings the following overwhelming advantages:

01. Elasticity rarely declines even after repeated washing Because it lacks the weakness of degrading from heat, sweat, or UV rays, the elasticity remains even across seasons.

02. Resistant to material degradation from sweat and sebum The original performance of the material is maintained even under intense summer use; performance doesn't change even if worn daily.

03. Durability against high-temperature drying and easy care It resists rapid degradation even when using a dryer and is wrinkle-resistant, making daily maintenance easy.

04. A sustainable piece that can be used for a long time It does not end in one season but can be worn exactly the same way the following year. Extending the lifespan of clothing ultimately leads to a sustainable choice.

The Material Changes the Comfort. Absolute Functions to Dispel Summer Discomfort

EPIX AIR is equipped with versatile functions that allow for comfortable wear even in summer and active situations.

COOL (Contact Cooling) Due to high thermal conductivity, the moment it touches the fabric, body heat quickly escapes to the fabric side, providing a 'cool' sensation, alleviating the discomfort of heat just by wearing it.

DRY (Water Absorption and Quick Drying) Utilizing capillary action, sweat on the skin surface is quickly diffused and evaporated throughout the fabric. It maintains a comfortable state even if you sweat, with a structure that leaves no stickiness and allows you to spend the whole day without changing clothes.

LIGHT (Lightweight and Comfortable Fit) The moderate firmness and soft touch achieved by not using polyurethane create a comfortable fit that is easy to move in. It is a lightweight design that doesn't tire you out even during extended wear.

BREATH (Breathability) Adopting a mesh-like EPIX AIR material where air circulates from countless ventilation holes, allowing you to always feel cool. It constantly ventilates during wear, preventing the temperature inside the clothing from rising.

LINE UP (Collection Items)

Developing a versatile lineup including T-shirts, polo shirts, pants, and shorts.

Big Silhouette Crew Neck T-Shirt ¥1,993 (Tax Included) Comfortable to wear even in the hot summer with contact cooling x quick-drying x UV cut functions. A short-sleeve T-shirt incorporating a trendy hem drawstring design.

Box Silhouette Polo Shirt ¥2,490 (Tax Included) Reliable for the upcoming season with quick-drying x contact cooling x UV cut.