Mottox Co., Ltd., a liquor trading company established in 1915 (Headquarters: Higashiosaka City, Osaka; President: Taisuke Teranishi), will launch an exclusive Instagram campaign starting Friday, June 12, 2026, to celebrate the 25th anniversary of the official partnership between its imported French champagne house, Champagne Lanson, and the Wimbledon Championships.
The Wimbledon Championships is known as the oldest tennis tournament in the world and one of the four Grand Slams. Lanson has been an official supplier since 1977 and an official partner since 2001, having walked alongside this global sporting event for many years.
To commemorate this 25th anniversary, Mottox is hosting a participatory campaign for tennis and champagne fans in Japan, inviting them to share their moments of enjoying Champagne Lanson on Instagram.
Campaign Overview
- Campaign Name: "Lanson Wimbledon Official Partner 25th Anniversary" Instagram Campaign - Entry Period: June 12, 2026 (Fri) to July 13, 2026 (Mon) - How to Enter: 1. Follow the Mottox official Instagram account (@mottox_official). 2. Take a photo of you enjoying Champagne Lanson (must include the glass or bottle). 3. Post to Instagram with the following two hashtags: #ウィンブルドン2026ランソンキャンペーン (Wimbledon 2026 Lanson Campaign) #ランソン (Lanson) - Eligible Products: All Champagne Lanson products. *Posting with "Lanson limited gift box" products increases the chance of winning Prize A. - Prizes: Prize A (3 winners): Wimbledon 2026 original deck chair (not for sale) Prize B (10 winners): Wimbledon 2026 original cushion (not for sale) Prize C (20 winners): Wimbledon 2026 original tote bag (not for sale)
- Entry Requirements: Must be 20 years of age or older. Instagram account must be public. Must follow the Mottox official account and be able to receive direct messages. Must reside in Japan. Accounts identified as liquor dealers or restaurant-related will be excluded. Winners must agree to register for the email newsletter.
- Winner Notification and Shipping: Winners will be contacted via direct message in late July. The registration form for the Mottox newsletter will be used to collect shipping information. Prizes are scheduled to be delivered in late August 2026.
FACT BOX
- Source: PR TIMES
- Category: キャンペーン