Mottox Becomes Official Wine Partner for "NoName Festival KARUIZAWA 2026" to Support Chefs and the Future of Restaurants

Mottox Co., Ltd. (Head Office: Higashiosaka City, Osaka Prefecture, President and CEO: Taisuke Teranishi), a specialized liquor trading company founded in 1915, will participate as an Official Wine Partner in the premium food event "NoName Festival KARUIZAWA 2026" to be held in Karuizawa from October 16 (Fri) to 18 (Sun), 2026.

The NoName Festival is a project aiming to shed light on chefs, restaurants, and food producers nationwide and pass them on to the next generation, with the theme of encountering "restaurants that we want to leave for the future."

Mottox believes that the value of wine is not complete in the bottle alone, but expands more richly through encounters with food, space, and people. Empathizing with the aspirations of this project, we will support the challenges of restaurants and chefs through wine.

About NoName Festival KARUIZAWA 2026

The NoName Festival is a premium food event where chefs, restaurants, and food producers from all over the country gather in Karuizawa to create a special three-day restaurant experience.

The stage is the town of Karuizawa itself. We propose a new culinary journey where visitors can encounter "restaurants that we want to leave for the future" while visiting various spaces such as villas, restaurants, galleries, and wineries.

For three days from October 16 (Fri) to 18 (Sun), 2026, approximately 50 restaurants and 50 chefs from across the country are expected to participate, offering dining experiences unique to Karuizawa, incorporating the region's nature, spaces, and charm.

Reason for Mottox's Participation as Official Wine Partner

Mottox has delivered wines imbued with the passion of producers from around the world to Japan.

Wine is a beverage that reflects the land, time, and philosophy of its producer. However, its value is not complete with the wine alone. Wine transforms into a deeper experience when it meets food, blends into the space, and remains in people's memories.

Restaurants are important places for wine. When the chef's cuisine, service, tableware, space, and the time spent by the people gathered there all come together, a bottle of wine becomes more than just something to drink; it becomes a memorable glass.

The concept of the NoName Festival, which is to create encounters with "restaurants that we want to leave for the future," deeply resonates with Mottox's long-held aspiration to deliver rich experiences through wine.

As an Official Wine Partner, Mottox will not only provide wine at the event but also offer wine pairings tailored to the dishes of participating chefs and restaurants, creating an opportunity for visitors to experience new encounters between food and wine.

Event Overview

Event Name: NoName Festival KARUIZAWA 2026

Dates: October 16 (Fri) - 18 (Sun), 2026

Location: Various locations within Karuizawa Town, Nagano Prefecture

Participating Restaurants: Approximately 50 restaurants and 50 chefs nationwide

Available Seats: Limited to 2,500 seats

Ticket Sales Start: July 7, 2026 (Tue) 12:00 PM

Organizer: NoName Festival Executive Committee

Operations: SF Co., Ltd., FunBase Inc., Difference

Official Website: https://noname-fes.jp

Official Instagram: @noname_fes

About Mottox Co., Ltd.

Mottox Co., Ltd. is a specialized liquor trading company founded in 1915, celebrating its 110th anniversary in 2025. With the concept of "Value & Quality," we handle carefully selected products that embody the history and passion of producers from around the world, as well as the characteristics and culture of their regions.

We deliver wines and foods from 25 countries worldwide, as well as Japanese sake, shochu, and awamori from excellent breweries across Japan, at fair prices to our customers, and strive to contribute to the development of Japanese food culture.

Head Office: 1-6-20 Kosaka-honmachi, Higashiosaka City, Osaka Prefecture, 577-0802

Representative: Taisuke Teranishi, President and CEO

Established: March 1954 (Founded: September 1915)

Business Activities: Specialized liquor trading company (imported wines, national regional famous liquors, shochu, awamori)

URL: https://www.mottox.co.jp

Contact for General Inquiries:

Company Name: Mottox Co., Ltd.

TEL: 0120-344101