【June 16th Event】How to Create a "Beloved Local Dining Brand"? SANKO MARKETING FOODS' Field-Origin Brand Strategy

mov Inc. (Representative Director: Makoto Watanabe, Headquarters: Shibuya-ku, Tokyo), operator of "Honyaku Lab," one of the largest inbound business media in Japan, and "Kuchikomi Com," a unified customer acquisition platform for stores, will hold an online seminar for those involved in marketing and brand strategy for restaurant chains on June 16 (Tuesday) from 15:00 to 16:00. Participation is free.

In this seminar, we will welcome SANKO MARKETING FOODS Co., Ltd. as a guest, and explain how dining brands can become "entities loved by local customers" in the highly competitive food service market, from the perspective of field-based real examples and review utilization.

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Seminar Highlights

Understand the concept of creating a "brand beloved by the local community" in the competitive dining market.

Learn how to build brands for each business format in multi-brand development.

Understand how to foster brands using reviews.

Seminar Content

This seminar will be conducted in a talk session format, focusing on the following themes. A Q&A session will also be held at the end.

Changes in Brand Strategy After Corona

Methods for Building Dining Brands Beloved by the Local Community

Utilizing Reviews in Brand Development

Future Outlook

*Content is subject to change.

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Speakers

Junichi Jido

General Manager, Group Public Relations Office, SANKO MARKETING FOODS Co., Ltd.

After 8 years of experience as a store manager, he oversees marketing, public relations, and design. Currently, as the head of the "Kinnokura" business division, he leads everything from strategic design to on-site implementation.

<Moderator> Kenji Shimazu

General Manager, Customer Success Department, mov Inc.

After working in the human resources and IT industries, he joined mov in March 2022. He has experienced various roles including job advertisement creation, business planning, marketing, SEO measures, and content creation. Currently, as the General Manager of the Customer Success Department at mov Inc., he provides comprehensive marketing support, including proposals for local SEO measures utilizing Kuchikomi Com.

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▼ For MEO & Review Strategies to Become a "Chosen Store", use Kuchikomi Com

See Kuchikomi Com

What is Kuchikomi Com? Turning Review Sites into More Sales

Kuchikomi Com is a "unified customer acquisition platform for stores" that turns domestic and international review sites into more sales.

It supports store improvements based on review analysis data, increases customer acquisition from Google Maps and review sites, and reduces the man-hours required to update store information across multiple review sites. It also integrates with inbound-focused sites, supporting multilingual store information management and review analysis for inbound MEO measures.

It is widely used not only by restaurants, commercial facilities, and retail stores but also in collaboration with local governments, across various industries.

<Kuchikomi Com Feature 1>

Integration with 32 Sites Including Company Homepage! Unified Management of Store Information, Menus, Products, and Posts

Kuchikomi Com can integrate with 32 domestic and international sites, including company homepages and Google Maps. By updating master data such as store hours and menu information, you can simultaneously update store information and posts on each site, leading to reduced man-hours and effective customer acquisition strategies.

<Kuchikomi Com Feature 2>

Unified Review Management! AI Supports Analysis and Responses

By analyzing and scoring aggregated reviews and surveys with AI, customers' voices, which are difficult to analyze, can be quantitatively analyzed on various axes, aiding management decisions and store improvements. AI also supports review responses, facilitating smooth communication with customers.

<Kuchikomi Com Feature 3>

Inbound Ready! MEO Measures Leveraging Latest Information and Know-how

Kuchikomi Com allows for unified management and operation of important sites for inbound measures, such as Google Maps, Dianping, and other overseas sites, as well as store search pages on company homepages. Furthermore, mov, the provider of Kuchikomi Com, operates "Honyaku Lab," one of the largest inbound business media in Japan, and supports MEO measures by leveraging its extensive knowledge and know-how.

Learn More About Kuchikomi Com

What is "Honyaku Lab"? One of the Largest Inbound Business Media

"Honyaku Lab" is one of the largest inbound business media in Japan, delivering daily news and data related to inbound foreigners to inbound and inbound marketing managers.

It distributes various data related to inbound tourism, such as the number of inbound visitors by nationality, entry/exit route information, and inbound situations by prefecture. Simultaneously, daily news articles cover "government policies and trends," "information on subsidies related to inbound tourism," and "know-how for inbound measures."

Learn More About Honyaku Lab

[Company Profile] Company Name: mov Inc. (Corporate Site) Location: 10F, Shibuya Property Tower, 1-32-12 Higashi, Shibuya-ku, Tokyo Representative: Makoto Watanabe Established: September 2015 Business Activities:

- Operation of "Kuchikomi Com," a unified customer acquisition platform for stores - Operation of "Honyaku Lab," one of the largest inbound business media in Japan - Operation of "Honyaku Lab Solution Store," a website for requesting materials specialized in inbound measures

[Contact for Media Inquiries] mov Inc. Public Relations: Niihara Email: [email protected] Phone: 070-9343-8235