Mr. CHEESECAKE to Host Limited-Time Pop-Up Stores in Okayama, Chiba, and Akita

Mr. CHEESECAKE Inc. (HQ: Minato-ku, Tokyo; Representative CCO: Koji Tamura) will sequentially open limited-time pop-up stores named 'Mr. CHEESECAKE YOUR CITY' in Okayama, Chiba, and Akita prefectures starting in mid-June 2026. This marks the brand's first appearance in Akita Prefecture. In addition to the signature flavor, stores will sell the 'BASQUE CHEESECAKE Original,' known for its multi-layered toasted aroma, and the 'Mr. CHEESECAKE Petit Assortment (3-pack),' which contains three popular cup flavors. In Okayama, the highly acclaimed 'square roll cake' from the official online store will also be available.

To reach more customers, the 'Mr. CHEESECAKE YOUR CITY' pop-up series will open at Okayama Takashimaya (Okayama), Sogo Chiba (Chiba), and Seibu Akita (Akita). This is the first time the brand has expanded into Akita Prefecture.

Items for sale include the signature 'Mr. CHEESECAKE Classic / Bag' and the 'BASQUE CHEESECAKE Original.' Additionally, the 'Mr. CHEESECAKE Petit Assortment (3-pack)'—a perfect souvenir containing cups of the vanilla-lemon-tonka bean scented 'Classic,' the rich caramel-earl grey-orange scented 'Caramel Earl Grey,' and the milky coffee-scented 'Cream Brew Coffee'—will be featured.

Furthermore, Okayama Takashimaya will sell the popular 'square roll cake,' which features a moist and fluffy dough infused with rare 'Wuyi Rock Tea' cream and wrapped around a pecan nut praline.

Pop-up Store Information:

Okayama Takashimaya Dates: June 10 (Wed) – June 23 (Tue), 2026 Location: B1 Floor, Meika Hyakusen

Sogo Chiba Store Dates: June 16 (Tue) – June 29 (Mon), 2026 Location: Basement Floor, Special corner in front of the station-side entrance

Seibu Akita Store Dates: June 23 (Tue) – July 5 (Sun), 2026 Location: Basement Floor, Event Space