Mr. CHEESECAKE Pop-Up Stores Launch in Wakayama, Osaka, Mie, Shiga, and Fukuoka! Limited-Edition 'Mr. CHEESECAKE Strawberry' Debuts Exclusively at Pop-Up Locations

Mr. CHEESECAKE Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director & CCO: Koji Tamura) will sequentially launch its limited-time pop-up store 'Mr. CHEESECAKE YOUR CITY' in Wakayama Prefecture, Osaka Prefecture, Mie Prefecture, Shiga Prefecture, and Fukuoka Prefecture starting late June 2026. In addition to signature flavors, the pop-up store exclusive 'Mr. CHEESECAKE Strawberry (Mr. Cheesecake Strawberry)' will make its debut. In Osaka, the 'CREAMY BAKED CHEESECAKE,' which has surpassed 200,000 cumulative sales, will also be available.

Special Website: https://yourcity.mr-cheesecake.com

To allow more customers to experience the brand, the nationwide pop-up store 'Mr. CHEESECAKE YOUR CITY' will open temporarily at Kintetsu Department Store Wakayama, Daimaru Umeda in Osaka, Kintetsu Department Store Yokkaichi in Mie, Kintetsu Department Store Kusatsu in Shiga, and Kokura Itoya in Fukuoka.

At the stores, signature flavors such as 'Mr. CHEESECAKE Classic / Bag' and 'BASQUE CHEESECAKE Original,' known for its layered roasted aroma, will be available. Also offered is the 'Mr. CHEESECAKE Petit Assortment (3 pieces),' a curated box featuring cup-style desserts: 'Classic,' with its sweet and refreshing aroma from vanilla, lemon, and tonka bean; 'Caramel Earl Grey,' offering a rich caramel flavor with the floral notes of Earl Grey and orange; and 'Cream Brew Coffee,' combining milky richness with a crisp coffee aroma. Additionally, at Daimaru Umeda, the 'CREAMY BAKED CHEESECAKE,' a bite-sized cheesecake with a rich aroma that has surpassed 200,000 cumulative sales, will be available as a new Tokyo souvenir, primarily sold at permanent stores.

Furthermore, the 'Mr. CHEESECAKE Strawberry,' a flavor designed to fully express the fresh aroma of strawberries, will debut exclusively at pop-up stores. This flavor uses three forms of strawberry—puree as the cake base, powder for concentrated flavor and acidity, and fruit pieces for direct strawberry essence—each contributing their unique characteristics to deliver a vibrant, fresh strawberry experience.

Take this opportunity to enjoy 'the best cheesecake of your life' as it comes to your city. We look forward to welcoming you.

Pop-Up Store Information

Kintetsu Department Store Wakayama

Dates: June 24 (Wed), 2026 – July 7 (Tue), 2026

Location: B1F Delicious Stage

Daimaru Umeda

Dates: July 1 (Wed), 2026 – July 14 (Tue), 2026

Location: B1F West, O-Kashi na Parade

Kintetsu Department Store Yokkaichi

Dates: July 1 (Wed), 2026 – July 14 (Tue), 2026

Location: 2F, Kintetsu Parking Connecting Passage

Kokura Itoya

Dates: July 15 (Wed), 2026 – July 21 (Tue), 2026

Location: B1F, Mi-Shokukan, Message Lab

Kintetsu Department Store Kusatsu

Dates: July 15 (Wed), 2026 – July 28 (Tue), 2026

Location: 1F, Front Entrance Event Space

*Sales will end daily once inventory is depleted at any location

*To manage crowds, ticket distribution or waiting in line may be required. Please understand in advance

*Products available for sale are subject to change without notice. Please understand in advance

Recommended Products

◆ Mr. CHEESECAKE Strawberry

A pop-up store exclusive flavor that fully captures the fresh aroma of strawberries. Three types of strawberries are used: puree to form the cake's base flavor, powder to deliver freshness, richness, and acidity, and fruit pieces for direct, intense strawberry taste. Enhanced with vanilla for sweetness, sansho pepper for freshness, and lime juice for acidity, this flavor offers a refreshing strawberry experience alongside the rich cheesecake.

Price: ¥4,212 (tax included)

◆ CREAMY BAKED CHEESECAKE (6 pieces)

A bite-sized cheesecake bursting with rich cheese aroma. The moist, tender base combines butter, almond powder, and honey for a fragrant, moist texture, filled with creamy cheese. Parmigiano-Reggiano is kneaded into the dough and sprinkled on top, delivering a deep, savory cheese aroma and umami with every bite. Enjoy the moist texture layered with pleasant umami and roasted cheese fragrance.

Price: ¥2,538 (tax included)

*Available exclusively at Daimaru Umeda

◆ Mr. CHEESECAKE Petit Assortment (3 pieces)

An assorted box featuring three popular cup-style flavors from Mr. CHEESECAKE. Includes 'Classic,' known for its sweet, refreshing aroma from vanilla, lemon, and tonka bean; 'Caramel Earl Grey,' offering a rich caramel flavor with the floral notes of Earl Grey and orange; and 'Cream Brew Coffee,' combining milky richness with a crisp coffee aroma. Each cake offers a dual texture—baked on top, rare-like on the bottom.

Price: ¥2,808 (tax included)

◆ Mr. CHEESECAKE Classic / Bag

The signature flavor of Mr. CHEESECAKE, featuring a rich, fleeting melt-in-the-mouth texture reminiscent of a restaurant dessert, and a sweet, refreshing aroma from vanilla, lemon, and tonka bean. The flavor and aroma change with temperature. Served in an original insulated bag.

Price: ¥3,996 (tax included)

◆ BASQUE CHEESECAKE Original

Mr. CHEESECAKE's take on the Basque cheesecake. Combining ingredients known for their umami—burnt butter, vanilla, and brown sugar—creates a roasted aroma that permeates the entire cake when baked at high temperatures. Cream cheese, yogurt, and condensed milk are added for a milky richness, and yogurt powder is included to enhance smoothness. Enjoy the complex, layered flavor and the contrast between the dense outer texture and the melt-in-the-mouth interior. Packaged in a simple yet luxurious box with the Mr. CHEESECAKE logo in warm-toned colors.

Price: ¥3,996 (tax included)

*For detailed product availability at each store, please visit the special website (https://yourcity.mr-cheesecake.com)