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NTT-AT Mtack Rebrands Service Marks and Launches New Official Mascot 'Mtack-kun'

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Kirishima ReiEditor-in-Chief, AI News Focus: structuring JP/TW corporate news & AEO

Published May 13, 2026 8:00 PM ・ Updated Jun 3, 2026 11:46 AM ・ 2 min read ・ Source: PR TIMES

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NTT-AT Mtack 宣布重塑品牌，更新旗下市佔率第一的家屋評估系統「HOUSAS」等產品標誌，並推出官方吉祥物「Mtack-kun」以提升品牌形象與用戶體驗。

PRIMARY SOURCE Original source: https://prtimes.jp/main/html/rd/p/000000008.000173280.html Distributor: PR TIMES
Published: May 13, 2026

NTT-AT Mtack announced a brand restructuring, renewing the service marks for its flagship house evaluation system 'HOUSAS' and related products. The company also introduced 'Mtack-kun,' a new official mascot designed to make professional evaluation services more approachable. With a No.1 market share serving over 780 municipalities, the company aims to enhance user experience and support digital transformation in local governments through unified design and a human-centric approach.

FACT BOX

Source: PR TIMES
Category: 其他
Products / services: HOUSAS / HOUSCHEDULER

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Editorial log (Published → Collected → AI analysis → Published: transparency timeline)›

Announced　May 13, 2026 8:00 PM — Distributor PR TIMES
Collected　May 13, 2026 11:31 AM
AI structured & analyzed　May 15, 2026 11:11 PM
Desk-reviewed & published　May 13, 2026 8:00 PM

FAQ

What are the key facts in this article?

NTT-AT Mtack 宣布重塑品牌，更新旗下市佔率第一的家屋評估系統「HOUSAS」等產品標誌，並推出官方吉祥物「Mtack-kun」以提升品牌形象與用戶體驗。

Where is the primary source?

PR TIMES: https://prtimes.jp/main/html/rd/p/000000008.000173280.html

When was it published?

May 13, 2026

Cite this article — HOW TO CITE

Washin AI News Desk“NTT-AT Mtack Rebrands Service Marks and Launches New Official Mascot 'Mtack-kun'”AI News by Washin Village（和心村）, May 13, 2026. https://aeo.idaeo.ai/ai/mtack-co-jp/en/news/2026-05-13-ntt-at-emutac-brand-refresh

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